Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"online consumer reviews"”.
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The Influence Of Online Reviews On Saudi Consumers’ Tourism Destination Choices
Online consumer reviews (OCRs) can be key aspects of how tourists choose a travel destination. OCRs are particularly important for experiential purchases such as tourism destinations, because consumers have difficulty assessing the quality of intangible products prior to consumption. OCRs can thus …
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Tell Me About Your Experience: How Consumer Narratives Persuade
… approach to examine the process through which consumers are persuaded by online consumer reviews, a common form of consumer narrative. A review that reads like a narrative (story) is likely to evoke transportation into that review, which affects persuasion-related outcomes. Across three …
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Consumer-Centric Innovation for Mobile Apps Empowered by Social Media Analytics
… number of social media platforms exist where consumers can exchange comments online about products and services that businesses offer. The existing literature has demonstrated that online user-generated content can significantly influence consumer behavior and increase sales. However, its …
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Ensemble Learning Techniques for Structured and Unstructured Data
… The first research section addresses the consumer demand forecasting and daily capacity management requirements of a nationally recognized alpine ski resort in the state of Utah, in the United States of America. A basic econometric model is developed and three classic predictive models …
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Online reviews and consumers' willingness to pay: the role of uncertainty
Empirical studies of online reviews have found that valence (average rating) has a consistently positive impact on consumers’ willingness to pay (WTP), but volume does not. Although two studies tried to explain this phenomenon using different perspectives (Wu and Ayala, 2012; Sun, 2012), neither …
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Grab your fork: a netnographic study of a foodie blog and its community.
… classes who are also internet users. For them, online consumer reviews have become an important information resource, in particular food blogs which provide amateur restaurant reviews (Zhu & Zhang, 2010; Pantalidis, 2010). Those who do read food blogs prefer their reviews to those of supposedly …