Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"online advertising, eye-tracking, serendipity, recommender systems, deep learning"”.
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ENHANCING USER ENGAGEMENT WITH ONLINE INFORMATION: THE IMPACTS OF ONLINE ADVERTISEMENT LAYOUT AND SERENDIPITOUS RECOMMENDATION
… on the Internet makes it difficult for online marketers to maintain consumer attention and website visitors to discover the products of their latent interest. This thesis focuses on the design of two information technologies that alleviate the concerns: online advertising and recommender …