Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"online advertisements"”.
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Online advertisements and multi-armed bandits
… bandit problems that model different aspects of online advertising, beginning with a survey of the key techniques that are commonly used to demonstrate the theoretical limitations and achievable results for the performance of multi-armed bandit algorithms. We then formulate variations of the …
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Digital ad morphing : using behavioral analysis to increase response rates to online advertisements
… is intended to increase click through rates on online advertising such as banner ads. The paper first explains the implementation of an ad morphing system and then describes the process and results of a field study conducted on the CNET.com website in April-May 2011.
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Sequential Optimization for Prospective Customer Segmentation and Content Targeting
… an emerging OSA awareness channel for ResMed: online paid advertising. Specifically, a sequential optimization approach (batched sequential model-based algorithm configuration, or B-SMAC) is developed to automatically and intelligently target online advertisements through iterative batch …
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INFLUENCES OF YOUTUBE ADVERTISING ON YOUNG ADULTS: A SOCIAL IDENTITY PERSPECTIVE
… provided a platform for many individuals to have online communities and form their own audiences through their shared interests and a sense of belonging. YouTube exemplifies a social environment in which everyone has the potential to be both the consumer and the producer of content and suggests …
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Exploration of the Sensemaking and Sense-giving Processes of Parents of Female High School Students During the Covid-19 Pandemic
… guidelines, participants who responded to online advertisements were identified and screened. Individual, semi-structured interviews were conducted and recorded using the secure video conferencing platform, Microsoft Teams©. After demographic information was collected, each participant was …