Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 23 for “"omnichannel"”.
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Omnichannel Retailing and Changing Habits in Consumer Shopping Behavior
… platforms, giving rise to the new phenomenon of omnichannel retailing. Omnichannel refers to the customer-centric strategy that integrates all available channels to create a seamless shopping experience that increases the convenience for the customer throughout the shopping process. This blurring …
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Managing Demand Uncertainty for Perishable Products Through Omnichannel Grocery
… economic impacts of implementing either or both omnichannel fulfillment options are analyzed through Markov Decision Process-based models in terms of changes to expected profits, outdating events, product freshness, as well as in-store and online product availabil-</p> <p>ities. A rich selection …
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Innovation Process at Omnichannel DCs Undergoing Shifts in Channel Mix
An increase in digital demand has forced a DC that previously fulfilled mostly wholesale orders to adjust its operational strategy and pursue innovation to address the shift in channel mix. This thesis aims to develop and propose an innovation framework that can be used to identify the areas in the …
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Omnichannel shopper behaviour in the emerging South African Fourth Industrial Revolution environment
Submitted in fulfilment of the requirements of the degree of Doctor of Philosophy in Marketing, Durban University of Technology, Durban, South Africa, 2025.
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Understanding consumer behavior in an evolving context: from single channel to omnichannel use
La presente tesis doctoral tiene como principal objetivo avanzar en el conocimiento del comportamiento del consumidor en el actual contexto, caracterizado por el uso de múltiples canales durante todo el proceso de decisión de compra. Dicho objetivo general se desagrega en cuatro objetivos …
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Understand omnichannel customer value and the human-machine user experience when using mobile application
… use retail mobile applications under the omnichannel context. Customer reviews from retail mobile application were crawled and investigated by text-mining methods, including textual data pre-processing, LDA topic modeling, sentimental analysis, word co-occurrence network. This is the first …
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„Þetta er vegferð, ekki verkefni“ : að hve miklu leyti hafa íslensk smásölufyrirtæki innleitt omnichannel verslunarstefnu?
… kallar á nýja nálgun í smásölu, svokallaða omnichannel verslunarstefnu, þar sem allir snertifletir í ferðalagi viðskiptavina hafa áhrif á heildarupplifun og viðskiptavinir velja þær rásir sem henta hverju sinni. Markmið rannsóknarinnar er að varpa ljósi á að hve miklu leyti íslensk …
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Desenvolvimento de uma escala teórica multidimensional da interface logística e marketing para avaliação de estratégias omnichannel
… of multichannel retail strategies into an omnichannel logic represents one of the most significant transformations in contemporary business practices. This perspective entails a paradigm shift by integrating customer touchpoints, making them complementary and building a fluid, non-linear, …
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Inovação no varejo: um estudo de caso sobre a aplicação da estratégia Omnichannel em uma varejista de moda brasileira
… resultado, foi possível afirmar que a estratégia omnichannel é uma alternativa promissora para integrar as operações físicas e digitais, proporcionando uma experiência de compra mais fluida e completa aos consumidores, além de maximizar o estoque disponível
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Retail of the future : O2O or O&O?
… challenge for retailers on how to provide an omnichannel experience that is personalized but not intrusive. This work explores the need for innovation in the retail industry by researching changing customer behavior and socio-economic trends. Customer's affinity for online channels is not …
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Inventory positioning in modern retail
… of what to buy. For retailers, the transition to omnichannel means more complex problems of inventory positioning and demand fulfillment, but also an opportunity to influence their customers through the assortments they offer, especially online. In this thesis, we study two main challenges related …
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Physical Space in Retail Digitalisation: An Investigation into How Experiential Consumption and Spatial Organisation is Reconfiguring the Retail Value Chain
… into experience goods, developing comprehensive omnichannel networks or platforms, focusing on efficient physical store logistics without expensive online offerings, and developing a seamless, theatrical and spectacular omnichannel experience. The quantitative analysis demonstrates that different …
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Assessing sales floor capacity and replenishment strategy
… supply chain model. With the growing need for omnichannel sales fulαllment, supply chain engineering has become signiαcantly more complex. Based on the traditional model, ideal inventory levels in the store, as well as the upstream replenishment logic are derived with a focus on the in-store …
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Estudio de las estrategias del marketing digital y su influencia en la fidelización de los consumidores que realizan compras en supermercados online en Lima Metropolitana
… indicate that digital marketing strategies: omnichannel, engagement and e-commerce influence the repurchase of online supermarket, that is, they influence loyalty. Finally, conclusions and recommendations for online supermarkets that seek to increase the loyalty of their consumers are …
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Assessing Inventory Replenishment Strategy
… demand from stores is a new strategy. This omnichannel approach has significant operations impact - they must operate a robust replenishment system that can accurately get the right volume of the right product to the right place at the right time to fulfill demand. Simultaneously, stores …
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Advancing Replenishment Efficiency Utilizing Unit of Measure and Planogram Settings
… throughout the network. Their adoption of an omnichannel distribution network provides the flexibility to succeed in this environment, but the distribution network is extremely complex, Utilizing a variety of stores, distribution centers, and suppliers. Excess inventory at the store creates …
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Digital Transformation of Business Models
… The results underscore the importance of an omnichannel approach that integrates online and offline customer experiences, although the shift toward online opportunities will continue to grow.
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Mismatch? Was Banken glauben und Kunden erwarten: eine empirische Studie ausgewählter Schlüsselfaktoren der Kundeninteraktion & -bindung entlang digitaler Customer Journeys am Beispiel deutscher Retailbanken
… also highlights the necessity for a consistent omnichannel strategy and the proactive use of customer feedback to identify and address service gaps. Overall, the research provides critical insights and practical recommendations for retail banks to improve their digital customer journeys, thereby …
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