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Showing 1 to 2 of 2 for “"obstacle course racing"”.
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Brand awareness of obstacle course racing events
… purchase and purchase intentions for three major obstacle course event companies (Tough Mudder, Spartan Race, and The Warrior Dash). The study also examined the influence of consumer characteristics (demographic and past behavior) on satisfaction and the satisfaction–repurchase relationship among …
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Psychosocial Motivators for Obstacle Course Racing: A Qualitative Case Study
… motivations of adult female and male obstacle course racers. A qualitative case study approach was used to explore the views, experiences, and motivations of obstacle course racing (OCR) participants. Descriptive statistics and cross tabulation was used to interpret responses to the …