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Showing 1 to 1 of 1 for “"nonprofit or not-for-profit organization"”.
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Advocacy on Facebook: A Content Analysis of How Small Los Angeles- Based NPOs Use Social Media to Engage Audiences
… examined the Facebook activities of seven small nonprofits in Los Angeles to understand their social media use and audience responses. Prior research has distinguished three broader engagement strategies used by Nonprofit Organizations (NPOs), including information provision (awareness-raising), …