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Showing 1 to 1 of 1 for “"new product innovativeness"”.
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The Role of Market Information Sources on New Product Innovativeness in a Myanmar Manufacturing Company
… regarded as the operationalisation of marketing. New product innovativeness (NPI) is the measurement of success of new product development (NPD) and is affected by market orientation. Four Diamond Company Limited is a three-generation local plastic manufacturing and distribution business …