Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 34 for “"netnography"”.
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Organizing for alterity: a netnography of #AlteritOrg
This is a thesis about “organizing for alterity” which it conceptualises as organizing with a difference—that is, in terms of how we go about organizing and what the outcomes of organizing might be. The thesis presents a critical analysis of #AlteritOrg, a community of practice identifying as a …
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Consumer identity & Nigerian wedding rituals : a blended netnography approach
… consumption. Methodologically, a blended Netnography was applied, to collect and analyse online and offline data to illuminate the interaction of global white wedding consumer culture with Nigerian weddings. Here, thematic analysis was applied, uncovering the paths where Nigerian culture …
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“The Journey of Relocation,” A Reflective Autoethnography, Digital Story Telling, and Netnography: Experiences of South Asian Immigrants in Canada
… Autoethnography, Digital Storytelling, and Netnography: Experiences of South Asian Immigrants in Canada, explores the multifaceted narratives of South Asian migrants navigating cultural, social, and systemic landscapes in Canada. By employing a hybrid qualitative methodology, the study …
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The real-world implications of an imaginary world: A netnography of a Harry Potter based virtual community (Hogwarts Running Club)
… utilized the qualitative research technique of Netnography (Kozinets, 2010; 2015) to explore the experiences of participation in a virtual community and the meanings participants associate with membership in this group. Specific research questions focused on motivations, potential benefits, and …
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Modelling fashion microblogs to increase the influence of social media marketing in Ireland and China
… influencers’ microblogs using Text Mining and Netnography. By this comparison, the study finds a current model of how fashion microblogs influence fashion consumption in Ireland and China. With the help of this model, the study proposes a typology of Irish and Chinese fashion microblogging …
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What significance does physical activity and sedentary behaviour have for members of online health promoting communities? Learning from AustraIia’s HeartNET community
… communities by using online surveys and netnography. It found concerns about heart health and general health can be both a barrier and an enabler to increasing physical activity or reducing sedentary behaviour. Gentle efforts to address sedentary behaviour could build confidence to …
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New consumption identities in virtual worlds. The case of Second Life.
… key paradoxes. Moreover, it extends the netnography framework from mainly text based research to the visual characteristics of virtual worlds so that it can be useful for the study of complex online environments and as a result, how the role of the researcher goes beyond netnography to …
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A Site of Conflict and Resistance: The Impact of the 2014 Curriculum Reforms on A’ Level Media Studies
… discourse analysis (Fairclough 1989, 1995) with netnography (Kozinets 2020) and a hermeneutic phenomenological ‘attitude’ (Suddick et al 2020) to build a ‘thick description’ (Geertz 1973) of the real-life experiences of media studies teachers against the political backdrop of education reform. …
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Study on the culture experiential and symbolic consumption of a heritage site: A case study of Mount Lushan in China
… comprising a single case study, ethnography and netnography is adopted. Correspondingly, multiple methods are employed in qualitative data collection from tourists at the heritage site, involving observation, online blogs, and semi-structured interviews. Furthermore, the t
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"I Can Haz Applicants": An Analysis of Police Recruitment and Marketing Through Social Media
… <p>This research analysis employed a netnography to examine 500 police websites and their additional social media presence. In general, this study found police departments are not using websites or social media as recruitment tools. An agency’s size, budget, and having a departmental …
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The Heritagization of Africville: Tourism, Racism, and the Politics of Commemoration
… - including critical race methodology (CRM) and netnography, and methods such as semi-structured interviews with former residents, descendants, and stakeholders, participant observation at the Africville Annual Reunion, and document analysis of articles and online visitor reviews - the study …
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The field behind the screen : social capital and the social media communications of a football club brand
… used a blended methods approach as part of a netnography. Ethnography is the study of people, and netnography is a well established framework for conducting ethnography online (Kozinets, 2015). The qualitative methods of interview, participant observation and social network analysis (SNA) were …
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Hedonistic deconsumption and upcycling: active, emotional and pleasurable engagement with waste
… ethnographic data collection, supported by netnography (to understand online support networks) and visual ethnography (to understand object meanings), was required to capture the hands-on nature of the upcycling process. This study found that the elicitation of positive emotions plays a …
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The role of social media in the mental health literacy and help-seeking of British South Asian young adults: A mixed-methods approach
… conducted to explore these findings alongside a netnography of the social media data obtained from participants insights. Findings revealed social media to be a major source of knowledge and awareness in relation to mental health-related content. However, cultural beliefs often intertwined with …
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Organisational Resilience and Competitive Advantage of United Kingdom (UK) Autism Charities: The Impact of Online Volunteering.
… and case studies (which included an element of netnography) were the research methods chosen for this study, using a purposive sample of 524 United Kingdom autism charities that are registered with the United Kingdom’s three charity commissions (covering England and Wales, Scotland and Northern …
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Blogging the hyperlocal : the disruption and renegotiation of hegemony in Malta
… of divorce legislation in Malta. Using netnography supplemented by critical discourse analysis, the research identifies a set of strategies bloggers used to resist, challenge and disrupt the discourse of a hegemonic alliance that included the ruling political party, the Roman Catholic …
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Brand video virality: The role of audio, visual and plot characteristics
… analysed and monitored by using the method of netnography. Following Dobele et al (2007)’s sampling approach, four brand videos selected on the basis of three main criteria: being global, being viral and being examples of a recent viral marketing campaign, were examined. In addition, two online …
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Shifting personal brandscapes: young sojourners’ consumer acculturation
… in the form of shopping with consumers and a netnography permitted the triangulation of data which was hermeneutically analysed. This analysis revealed that despite globalisation, differences do exist between home and host brandscapes, which can trigger the reliance on familiar home brands for …
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Curriculum enactment, challenges and enablers for change and transformation in early childhood education
… The first phase involved visual ethnography and netnography, as well as interviews with twenty-two teacher participants. In-depth interviews with five of these twenty-two participants provided a greater depth of understanding of the perspectives and experiences of the early childhood educators. …
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