Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 1 of 1 for “"national advertising division"”.
-
Substantiation, defense and risk of sensory claims used for packaged foods
… Parallels from industry standards, sensory and advertising law experts, and cases from the National Advertising Division were drawn to assess the risk associated with different types of food claims and the likelihood of being challenged. Results show that a claim is likely to be challenged if it …