Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 2 of 2 for “"multichannel strategies"”.
-
Cross-channel integration
… substantially. Retailers have developed multichannel strategies and, in particular, have integrated their offline channels with online channels. Such an integration of offline and online channels is associated with the concept of cross-channel integration. This cumulative dissertation …
-
Digital strategies for market dominance: empirical evidence from the insurance industry
… conditions and to turn themselves into multichannel organizations. The multichannel model may generate more sales and profit when channel benefits are well identified and integrated to provide service transactions across channels. Thus, the success of multichannel service bases on how …