Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 4 of 4 for “"multi-channel retailing"”.
-
Multi-Channel Retailing: Function of Consumers' Perceived Benefits and Costs and Retail Synergy
… investigated the consumers' intention towards multi-channel shopping and the function of synergy in a multi-channel retailing format (i.e., brick-and-mortar stores, catalogs, and the Internet). Two questionnaires were developed, one for the multi-channel consumers and the other for the …
-
Multi-channel retail strategic implementation issues and the role of internal marketing: a study in the UK retail sector
A multi-channel retail strategy is viewed by many academics and practitioners to be the success model for most retailers. Yet, while there are many benefits associated with using multiple channels to sell products and services to customers likewise there are numerous difficulties. Despite this, the …
-
"To integrate or to differentiate?" - Towards resolving a multi-channel dilemma investigation of the effects of channel integration strategies on consumers' evaluations of multi-channel utility and their adoption of multi-channel shopping
Multi-channel retailers have been adopting different multi-channel formats that range from complete channel separation (e.g., Victoria's Secret) to close integration (e.g., Bed, Bath and Beyond). The purpose of this dissertation is to determine which multi-channel strategy offers the most value to …
-
Two essays on digital and multi-channel marketing pricing strategy
… perspectives of marketing — advertising and retailing. In the first essay, I explore the effects of displayed product price on keyword advertising performance in online shopping websites, as well as on consumers’ decision processes. With a hierarchical Bayesian model using a unique data set …