Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"models of public relations"”.
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An analysis of the models of public relations most commonly used by professional minor league baseball franchises
<p>This study examines the public relations practices of professional minor league baseball franchises by determining which of Grunig's four models of public relations are most commonly used by these organizations. With these findings, the study then evaluates the effectiveness of the models with …
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The Status of Public Relations in Russia.
<p>This study explores the status of public relations in the fledgling democratic Russian Federation. The purpose was to determine: whether public relations practitioners in Russia practice Grunig and Hunt's (1984) press agentry, public information, two-way asymmetrical, and two-way symmetrical …
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Current Public Relations Status in China.
<p>This study is to explore the status of public relations in China. It examines if J. Grunig and Hunt's (1994) four models of public relations-press agentry, public information, two-way asymmetrical, and two-way symmetrical-are practiced by Chinese public relations practitioners and if there are …
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Twitter usage by professional sports teams: A content analysis
<p>Twitter has become a foremost public relations tool due to its capacity to facilitate two-way communication; however research suggests few organizations are using it effectively to engage in conversation with their customers (Rybalko & Seltzer, 2010; Briones, Kuch, Liu, & Jin, 2011; Lovejoy, …
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Transparency in the Government Communication Process: The Perspective of Government Communicators
This study presents an understanding of the role of transparency in the communication processes of agencies of the United States Federal Government, as guided by principles of stakeholder management, models of public relations, and a model for government agency communication. These theories and …
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Image is Everything: An Assessment of Texas House Press Secretaries
While a significant amount of research has been conducted on understanding the many facets of the media, far fewer studies have been conducted on those public relations practitioners who supply information to them: the press secretary. This study explores and seeks to understand issues related to …