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Showing 1 to 3 of 3 for “"mobile shopping"”.
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Mobile Shopping For Fashion Products In the Us
… TAM by Ko, Kim, & Lee (2009) for the adoption of mobile shopping for fashion products will hold true when applied to US consumers. Using an online survey method, 245 US college students were asked questions pertaining to the four constructs outlined by Ko, Kim, & Lee (2009)- usefulness, enjoyment, …
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Motivational drivers for mobile shopping adoption: an empirical study of the Chinese Generation Y consumers
… China is the emergence of e-commerce, especially mobile commerce, which has changed people’s lives, notably in the way they conduct shopping. This study investigates mobile shopping behaviour in China, focusing on Generation Y, for the following two reasons:（ 1） Research on consumers’ behavioural …
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Data-driven assistance for user decision making on mobile devices
Mobile devices are ubiquitous. As of 2019, two-thirds of the world population own a mobile phone. Mobile devices are indispensable for supporting billions of users' information access activities such as searching, browsing news, and shopping. Among those activities, users may often need to make …