"mobile commerce, social commerce, satisfaction, knowledge sharing" · 1 results · Global ETD Search

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The Role of Knowledge Share, Satisfaction, Social Commerce Usage Experience on Smart Mobile Device User’s Purchase Intentions: Evidence from South Korean Consumers

Kwon, K.University of Westminster2018

… intention to make online purchases via smart mobile devices. To examine consumers’ purchase intentions, frameworks described in the marketing and information system literatures were integrated, and a theoretical framework was then proposed. In total, 498 Korean consumers were recruited to …

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