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Showing 1 to 4 of 4 for “"micro influencers"”.

  1. Authenticity, Commodification of the Self, and Micro-Influencers: An in-depth analysis into the online identity construction of South African micro-influencers within the Western Cape

    … this paper was to engage with the ways in which micro-influencers within the Western Cape construct their online identities on Instagram. Theories of critical political economy of the media, self-branding, and the commodification of the self were applied to the context of micro-influencer …

    cape-town Repository record for Authenticity, Commodification of the Self, and Micro-Influencers: An in-depth analysis into the online identity construction of South African micro-influencers within the Western Cape (opens in a new tab)

  2. The Gen Z micro-influencer experience

    According to Meltwater (2022), micro-influencers allow brands to boost brand awareness, impression, and increase engagement and conversation among consumers. Micro-influencers are content creators who have a small platform on social media: between 10,000 and 100,000 followers (Meltwater, 2022). …

    ksu Repository record for The Gen Z micro-influencer experience (opens in a new tab)

  3. Videoclip Mi Orgullo de Rebaza: realización y plan de marketing.

    … como SEM, elaboración de afiches y alianzas con micro influencers.

    lima Repository record for Videoclip Mi Orgullo de Rebaza: realización y plan de marketing. (opens in a new tab)