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Showing 1 to 1 of 1 for “"message frame theory"”.
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Motivating Community Attendance: The Role of Self-Determination Theory and Message Framing, with Moderating Effects of Organizational Credibility and Community Attachment
… study explored the impacts of motivational messages on a parents’ intention for their family to attend a hypothetical community Snow Day event hosted by the local County parks and recreation division. Grounded in self-determination theory (Ryan & Deci, 2000), message frame theory (Rothman & …