Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 10 of 10 for “"mere exposure"”.
-
Examining the mere exposure effect in a marketing context
The mere exposure effect (MEE) was first identified by Zajonc (1968:1) who observed that, “the mere repeated exposure of the individual to a stimulus is a sufficient condition for the enhancement of his attitude towards it. By ‘mere exposure’ is meant a condition which just makes the given stimulus …
-
An examination of how attention influences exposure effects: target selection, distractor devaluation and mere exposure
There is an old market saying, every exposure is good exposure. However, when consumers are involved in a search activity that requires selective attention, for stimuli that are not targets (distractors), the positive mere exposure effect may be eliminated. The study examined the relationship …
-
Just joking: jest as a defence to defamation
… test for defamatoriness based on the plaintiff's mere exposure to ridicule. The undesirable result is that the defendant will be held liable for superiority humour even in those instances where the plaintiff has not been defamed. It also argues that humour should receive greater protection under …
-
Prolactin Levels in Adult Rats Following Equivalent Exposure to Either the Open Field or Restraint and the Open Field
… exposed to an open-field for 10 min, followed by exposure to a novel, circular open-field for 10 min (controls) or (2) restrained for 10 min followed by 10 min in the circular open field. Both male and female animals in the restraint condition reared and ambulated more than rats in the control …
-
Die Wirkung der Familiarität in Abhängigkeit vom Kontext
… positive Wirkung haben. Dieser sogenannte Mere-exposure-Effekt wie auch gegenläufige Effekte einer Abnahme der Beliebtheit wiederholt gezeigter Objekte bilden das Thema der Arbeit. Im Mittelpunkt steht die Frage, inwieweit Tendenzen der Beliebtheitszunahme wie auch der Beliebtheitsabnahme …
-
The use of female sexuality in television advertising and its effect on adolescent girls
… from reality or marketing perspectives. Mere exposure to portrayals of female sexuality does not ensure their saliency to viewers. Norms of sexuality are not accepted uncritically but evaluated in terms of personal reality. An analysis of personal characteristics of adolescents indicates …
-
How Linguistic Exposure Modulates the Acceptability of Long-Distance Dependencies
… First, we look into how long-term, lifetime exposure to various components of a sentence (estimated from corpora) impacts its acceptability. We find support for the verb-frame frequency hypothesis (VFF; Liu et al. 2021a) and find that the frequency of the matrix-verb frame and the …
-
Essays on Product Placement: An Analysis of Key Executional and Individual Level Factors that Influence the Effectiveness of Product Placements.
… improved with frequency as a result of the mere exposure effect. However, this effect was not observed in the case of audio placements. Essay 3 addresses "Need for Cognition", an individual level variable that was found to affect audience response toward the brand placed. Data were collected …
-
Adult mate preferences are not more closely associated with the opposite-sex parent than the same-sex parent: examinations focusing on biracial individuals and parental ethnicity
… 1905; 1927). Learning-based theories such as mere exposure and sexual imprinting, on the other hand, do not necessarily predict that the opposite-sex parent will play a larger role in shaping mate preferences (e.g., Lorenz, 1937; 1970). A final perspective, the cafeteria model, suggests that …
-
An Hedonomic Evaluation Of Pleasurable Human-technology Experience: The Effect Of Exposure And Aesthetics On The Experience Of Flow
… dimensions of the framework are reported. The 'Exposure' component of the EHH framework and hedonics of the system were investigated to see how changes would affect other dimensions, such as the occurrence of flow, the mode of interaction, and the needs of the user. Simulations and video games …