Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"media value"”.
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The social media value framework: development and validation of a conceptual framework for social media engagement and value creation
As social media sites continue to dominate attention, consumers are overwhelmed with content, campaigns and information in today's virtual world. How do brands and marketers stand out and ensure that their social media communications result in value creation? Engagement and the intent to engage are …
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Balancing the Ticket: How Selecting A Vice President Has Changed in the Modern Era
… moral character, experience, etc.) do the media value most when reporting on the vice-presidential selection? The study observes the presidential election-year months of March through December in order to acquire data from the time the veepstakes speculation starts—after a presidential …
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'Tres veces campeones del mundo': Globality, Modernity and National Identity in Uruguayan Football (1924-1930)
… football, as the sport’s commercial and media value swelled, and its international reach expanded. Uruguay was at the heart of many of these changes, but has been lamentably overlooked in most popular and academic histories of football. I thus also aim to demonstrate that while football …
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Assessing social media adoption and maturity in small and medium enterprises: case of Saudi Arabia
The proliferation of social media has changed marketing and branding of organisations around the world. Social media has proved to create business value for companies; however, there is a lack of coherent and sequent studies in the field of social media for small and medium enterprises (SMEs) in …
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The Million-Dollar Question: Why Pre-Adolescents Watch Television
… Information for this study was collected through media journals, personal essays, in-depth interviews, and focus groups held with eighteen sixth-graders who attended a charter elementary school in Lindon, Utah.</p> <p>The question posed to the students multiple times during the data collection …