Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 10 of 10 for “"media richness theory"”.
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A RE-EXAMINATION OF MEDIA RICHNESS THEORY : REALIZING RICH COMMUNICATION IN A LEAN COMPUTER-MEDIATED COMMUNICATION MEDIUM
Media choice and use are an important research issue in communication research literature. It has become even more important when the modern computer technology provides more choices and uses of new media to organizations, such as GSS, e-mail, and computer teleconferencing (all of which can be …
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A Comparison of Communication Motives of On-Site and Off-Site Students in Videoconference-Based Courses
… between on-site and off-site students, Media richness theory was used, foundationally, to explain differences between mediated and face-to-face communication and other theories such as uncertainty reduction theory were used in conjunction with media richness theory to predict specific …
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The Effects of Knowledge Transfer On Complex Problem Representation and Judgment in Auditing
… of the task. Because auditors commonly will immediately refer to audit programs in the current year documentation in the electronic audit file to gain an understanding of the task, maximizing the knowledge transfer within the electronic audit file is critical to increasing auditor judgment …
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A mixed methods study on choice of media influence on construction industry communication
… focuses on the use of different communication media for solving problems in the construction industry. The focus of this research is on design-problems containing spatial information and are informally reported between site supervision and design professionals. Due to the fragmented nature of …
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The role of social media in HIV/AIDS communication: The relationship between perceived need and design utilities
This study aims to explore the role of social media in HIV/AIDS communication, by investigating the relationship between perceived need utilities of social media and the design utilities of the communication channel. Following the media richness theory (MRT) and channel expansion theory (CET), a …
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Leader-Employee Interaction In The Virtual Workspace: The Effect Of Perceived Leadership Communication Quality Across Channels On Employees' Engagement Levels
… the theoretical integration of Social Exchange Theory (Homans, 1958) and Media Richness Theory (Daft & Lengel, 1984). The study hypothesised that greater perceived LCQ, through the use of richer channels, would increase EE among employees in the virtual workspace. A descriptive, cross-sectional, …
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Three Essays on the influence of company Facebook and traditional channel activities on recruitment success
The appearance of web and online media has created a substantial change in the manner by which employers and applicants interact. The development of web 1.0 applications with one-way communication and the advancement of web 2.0 technologies with interactive components have extended the spectrum of …
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An evaluation of the impact of event attendance on perceptions of the host organisation’s reputation: a university case study
… of that organisation’s reputation. The Media Richness Theory suggests a hierarchy to this communication, with face-to-face communication recognised to be of increasing importance due to its ‘rich’ nature. Consequently, the use of events as a strategic communication tool for marketing and …
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Mixed Media Richness and Computer-Mediated Communications
Mixed richness communications occur when a participant in a conversation receives a different media or combination of media than they transmit. Mixed richness communications occur in the workplace when technical, physiological or practical limitations prevent the use of the same media on both ends …
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The use of mobile devices for learning in post-primary education and at university: student attitudes and perceptions
… variables Perceived Resources and Perceived Media Richness. In Phase I post-primary student attitudes (n = 579) have been derived from a quantitative data collection method: a closed survey of upper-sixth level students followed by qualitative data collection through focus group …