Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 27 for “"media relations"”.
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The production of environmental news: a study of source-media relations
… and focuses upon the neglected area of source-media relations. Through a combination of in-depth, semi-structured interviews and content analysis, the study explores relations between media practitioners and key news sources, such as environmental pressure groups, related interest groups, …
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Strategi media relations activity dalam mencapai publisitas program Karcher Cleans Monas di Jakarta
… menjadi penguasa pasar. Komunikasi massa melalui media massa seringkali menjadi pertimbangan bagi perusahaan untuk dapat membangun pemahaman serta kedekatan dengan public, hal ini berkaitan erat dengan Media Relations. Media Relations sediri merupakan sebuah upaya dalam memaksimalkan publisitas. …
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Effective Print Media Relations Practices of Georgia's Rural High-Performing Principals: Three Case Studies
… study was to determine the perceived best print media relations practices from the viewpoints of identified high-performing principals, print media professionals, and parents. This qualitative study employed a multi-case study design with purposive sampling. Principals from one elementary school, …
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Media Relations in a Changing Media Landscape: A Study of Interviews with Public Relations Practitioners
… the current state of dialogue between public relations practitioners and members of the media. At its core, media relations deals with the relationships between public relations practitioners and the journalists they frequently interact and hope to build relationships with. Technology changes …
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Media relations between the hotel casino industry of Atlantic City, New Jersey and The Press of Atlantic City
… it is essential to gain a perspective of public relations and public relations practitioners, specifically those in the Atlantic City hotel casino industry, from the point of view of media representatives. Secondly, how do public relations practitioners view the relationship between their …
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A comparative analysis of the efficacy of NASA media relations strategies and the relationship to U.S. space policy
… were to (a) compare the efficacy of NASA media relations strategies according to NASA's stakeholders and (b) reveal if these media relations strategies have a causal relationship or correlation with U.S. space policy. NASA employees reflected positive responses to questions related to the …
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Professional sports team fan and media relations: a public relations case study of the 2003-04 Philadelphia Flyers professional hockey team
<p>The relationships between a professional sports team, its fans and media determine the fiduciary success of the team. The responsibility of developing and fostering this relationship falls to the team's public relations department.</p> <p>The purpose of this study was to (a) determine the …
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Sports and media relations: an assessment by sports journalists regarding public relations professionals of professional sports teams effectively controlling the flow of information
… controlled the flow of information to the media. To ascertain this answer, the researcher used in-depth interviews. The in-depth interviews were conducted with 24 members of the media who cover the four main professional sports leagues, namely the NHL, MLB, NBA and MLB. Results show that …
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Information flows affecting coverage of medical research in the UK quality press
… In-depth interviews were conducted with media relations personnel at key organisations involved in medical research or more general health issues, and with specialist medical and health correspondents working for the national broadsheet press. The samples were purposively selected. …
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Testing the role of corporate social responsibility and crisis response messaging in corporate reputational recovery
The practice of public relations is complex, fluid, and multifaceted (Cancel et al., 1997): Job skills range from relationship building (Wood, 2015), to media relations and crisis communications. Crises draw intense attention from media and publics, and often require immediate crisis communication …
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Transmedia brand licensing prior to conglomeration: George Trendle and the Lone Ranger and Green Hornet brands, 1933-1966
… of licensing and branding practices prior to media conglomeration. Through an in depth exploration of George Trendle’s licensing arrangements for the Lone Ranger and Green Hornet brands’, I trace how contemporary licensing practices took root while also arguing for the need to analyze …
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A conversation analytic examination of alignment and disalignment in broadcast political news interviews
… comparison is needed for better cross cultural media relations and diplomatic negotiations, especially at international institutions such as the United Nations.
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Transparency in the Government Communication Process: The Perspective of Government Communicators
… of stakeholder management, models of public relations, and a model for government agency communication. These theories and models all suggest that increased openness in organizations will result in improved organizational functioning and in some instances, increases in organizational trust. …
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Mass Media and the Domestic Politics of Economic Globalization
This dissertation argues that the mass media have played a critical but misunderstood role in the variety of national political responses to economic globalization around the world since the 1960s. More specifically, quantitative as well as qualitative methods across three article-length studies …
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Scaling up VoIP: Transport Protocols and Controlling Unwanted Communication Requests
… content is sent. Our first approach uses "cross-media relations.'' Calls are unlikely to be unwanted if two parties have been previously communicated with each other through other communication means. Specifically, we propose two mechanisms using cross-media relations. For the first mechanism, a …
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Making public relations personal : an exploratory study of the implications of palanca and guanxi on international public relations
… States throughout the 20111 century, public relations now faces several changes and challenges as more American organizations venture onto the international landscape during the 21 st century. This study examined the evolution of public relations into an international practice, considering …
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Social protests, asocial media: patterns of press coverage of social protests and the influence of the internet of such coverage
This dissertation examines media coverage of two social protests set more than three decades apart – “The March on the Pentagon” in October 1967, part of the anti-Vietnam war movement and “The Battle for Seattle” in November-December 1999, part of the movement for democratic globalization. Through …
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Beginning Principals' Self Perceptions of Administrative Task Proficiencies in Georgia Elementary Schools
… Instruction, Personnel Duties, School-Community Relations, Management, and Leadership? What administrative tasks do beginning elementary principals in Georgia perceive as being the most and the least important? Do gender, school size, location, and experience make a difference in beginning …
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Integrated Marketing Communications : The Public Relations Perspective
… but little has been done from the public relations perspective. This research sought to determine the opinions public relations practitioners have about integrated marketing communications, and to find out if they integrate their public relations. In June, 1992, 533 surveys were mailed to …
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News sources and perceptual effects: an analysis of source attribution within news coverage of alleged terrorist plots.
Studies of source-media relations have tended towards two principal frameworks for analysis: developing a structural approach, where access is determined by the source's position within the dominant hegemony (Hall et al. 1978); or through sociological enquiries, which examine the relationship …
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