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Showing 1 to 1 of 1 for “"media layering"”.
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Simultaneous Media Usage: Effects on Attention
Media layering, the simultaneous use of multiple unrelated media sources, has been documented as an increasing behavior trend (Roberts, Foehr, & Rideout, 2005) that marks a qualitative and quantitative difference in the way media is experienced. Presently, the impact on consumers from media …