Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 44 for “"media engagement"”.
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Tanzania’s Mainstream News Media Engagement with National Development
This thesis examines the ways in which Tanzania’s media report news on development issues and what accounts for the way they report, guided by social constructionist philosophy and framing theory. In terms of how they report news, the thesis draws on primary data generated from: (1) an analysis of …
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An investigation of antecedents to social media engagement behaviours
… beyond the purchase transaction through customer engagement marketing efforts (Harmeling et al., 2017), particularly as these contributions, which are the behavioural dimension of customer engagement, called customer engagement behaviour (CEB), influence the customer-brand relationship. This …
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Social media engagement among early adolescents: Motivational and adjustment correlates
Social media engagement has become a critical part of adolescent social interactions, making it important to examine individual differences in motivations for social media engagement as well as associated adjustment outcomes. Additionally, much of the extant research focuses on how much time …
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Playing outside the box: cosplay, fandom creativity, and transformative media engagement
… increasingly visible expression of contemporary media fandom. Its multifaceted practice revolves around recreating the appearance of fictional characters in costume. This interdisciplinary project offers a thorough examination of the subject from three separate methodological angles. Practice …
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Mapping motivations for a Canadian leisure experience : impact of social media engagement
… Experience seeks to reveal the impact social media has on the leisure tourist experience in Canada. Desired experiences vary from generation to generation. How influential are informally generated images shared through modern day technology such as social media forums to the leisure experience …
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Examining the Impact of social media engagement on students’ motivation in MOOCs
… The emergence, and widespread use of social media presents MOOC designers with opportunities to use social media to improve interactions. However, there are only few researches on how these engagements on social media affect learners’ motivation and retention in MOOCs. This research aims to …
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Frame Setting and Social Media Engagement: Climate Change Communication on CNN and Fox News Facebook Pages
… focusing on CNN and Fox News posts and user engagement from 2017 to 2024. Using a Two-Layer Directional Climate Change Framing Model, which incorporates both generic and issue-specific frames along with attitudinal direction, the study analyzes 320 posts and 6,400 comments to examine how …
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The social media value framework: development and validation of a conceptual framework for social media engagement and value creation
As social media sites continue to dominate attention, consumers are overwhelmed with content, campaigns and information in today's virtual world. How do brands and marketers stand out and ensure that their social media communications result in value creation? Engagement and the intent to engage are …
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An Examination of Missing Person Social Media Engagement Through Data Mining and Experimentation: An Application of the Crisis and Emergency Risk Communication Model
… criteria, law enforcement often utilize social media to crowdsource information to ultimately return the missing home. Therefore, guided by the crisis and emergency risk communication model (CERC; Reynolds & Seeger, 2005) and its recently clarified propositions (Miller et al., 2021), the purpose …
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Social media engagement in a dedicated facebook channel : an analysis of relationships to emotional attachment, self-brand connection and brand commitment towards sports sponsoring brands
… research is to examine the formation of social media engagement and its relationship to emotional dynamics that underpin brand relationships between sport sponsors and their customers. The study focuses on two leading sport sponsors, and their respective use of social media (in this case two …
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Digital and social media: the panacea of transformative engagement with young people; rhetoric or reality? Qualitative based research exploring police led digital and social media engagement with young people in Nottinghamshire
The disengagement of young people from community participation is a debate that pervades the literature and is a concern for UK policing whose strategic aim is to secure the efficient and effective engagement of young people in an operational landscape that is shaped by austerity. Digital and …
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A League of Their Own: an Exploration of Fandom, Identity, and Political Behavior
… with political participation, social media engagement, and affective polarization. Scholarship has long analyzed partisan and ideological beliefs through Social Identity Theory, but the growing emotional attachment to individual politicians highlights the need to consider political …
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An exploration of media repertoires in South Africa: 2002-2014
This dissertation explores trends in media engagement in South Africa over a period from 2002 until 2014. It utilises data from the South African Audience Research Foundation’s All Media and Products Surveys. Using factor analysis, six media repertoires are identified and, utilising structural …
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Social media persuasion : the KXL pipeline debate
… and more organizations are turning to social media as a tool to inform, promote and persuade. This thesis examined how Cialdini’s persuasion principles along with Kietzmann et al.’s honeycomb social media framework were used to frame KXL website material, Facebook posts and Twitter tweets for …
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Towards an empirical approach to the study of dubbing-induced language change in Italian
… a valid contribution to cognitive research on media-induced language change, indicating that repetition over time, rather than, or as well as, media engagement, is a decisive factor in assimilating and subsequently diffusing innovative linguistic features into the language. First, I carefully …
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Facebooking for Feminism: Social Network Sites as Feminist Learning Spaces
Social media such as Facebook have become a significant space where social interactions increasingly take place. Within these spaces, users construct and engage with information that may facilitate social movements such as feminism. This study explored ways feminists learn, challenge, and reproduce …
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The Unconventional Candidate: Agenda-Setting in Small-Town Politics
… for an interesting case study in the power of media and agenda-setting. This professional project employed a mixed-methods approach, combining content creation with quantitative social media analysis and qualitative case study examination. The research focused on Caymen Watts' 2025 mayoral …
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Manufacturing dissent : assessing the methods and impact of RT (Russia Today)
… analysis of RT's television, web, and social media content, I argue that RT strategically reconfigures traditional concepts of soft power, propaganda, and disinformation to spread disruption and doubt throughout the media landscape in a hybrid model that can be termed "Disinformation 2.0." I …
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Media Multitasking and Executive Functioning in Young Adults
… between young adults executive functioning and media multitasking. This was addressed through the systematic exploration of executive functioning utilising behavioural performance tasks, informed by Diamond’s (2013) executive function framework that details three functions; inhibition, working …
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