Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 64 for “"media communication"”.
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IMPACTS OF SOCIAL MEDIA COMMUNICATION ON CUSTOMER PRODUCT ATTITUDE AND POTENTIAL FOR WORD-OF-MOUTH
… few studies have been involved in how social media messages affect consumers when two different groups of people generate them for either hedonic or utilitarian purposes. This study sought to expand this contemporary understanding of how social impacts of consumer-generated content and …
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Influences of new media communication on the deaf/hard of hearing as reflected in interaction design
In recent years different forms of media communication have increased in popularity and brought new technology into our daily lives, such as social media and smartphones. It has brought new opportunities for communication. However, there has traditionally been a communication gap between the …
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The automatization of social media communication - Exploring the development of bot codes on GitHub and the use of open-source bots on Twitter
The production and deployment of social media bots signal the emergence of new political economies that redistribute agency around new technological actors. This has implications for marketing, political action and even private lives. Yet, we have very little systematic knowledge about how bots are …
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The Ebola Experience: Media Lessons For Nurse Leaders
… 2014 the nursing profession gained unprecedented media attention when two nurses became infected with the Ebola virus, and another nurse who cared for Ebola patients defied two gubernatorial quarantine orders. Nurses have traditionally received little media attention, and the nursing profession …
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Komunikacijos socialiniuose tinkluose įtaka kliento požiūriui ir ketinimams pirkti (Telia Lietuva atvejis) /
The purpose of this work is to determine social media communication impact on customer attitudes towards a company and purchase intentions. This bachelor thesis consists of three main parts: the analysis of scientific literature, research methodology and analysis of the research results. Thesis is …
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Communicating workplace safety and health: Disrupting OSH messaging to embrace diversity via digital media and innovate around the social side of safety
The communication of Occupational Safety and Health (OSH) information within the workplace is an essential element for a successful, resilient, and productive OSH system. Organisations are legally obliged to provide information, training and instruction to their employees and contractors, in a way …
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An Analysis of a Public Health Media Campaign in Switzerland
… grounded theory study analyses public health media communication for Human Immunodeficiency Virus (HIV) and Sexually Transmitted Infections (STI) prevention in Switzerland. Health communication researchers measure the effects of media campaigns on populations to improve prevention. However, …
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Steeped in Rhetoric: Digital Populism and the Tea Party Movement
… elements of the Tea Party Movement is Internet Communication Technology, or new media. Social media, online discussion boards, blogs, and other forms of new media constitute a veritable component of the discourse among its members. From the whispering confederation of conservative bloggers in …
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Applying the power of social media to generate awareness and support for symphony orchestras among younger target markets
… investigation were to (a) provide insight to communication managers at symphony orchestras into how social media can be used in their marketing efforts and to (b) ascertain how to effectively use social media as a strategy to attract younger demographic groups (ages 19-35). The researcher …
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The Role of public television in social development communication in a post-colonial developing country: a case study of the public televison service in the Republic of Ghana.
… national post-colonial history and theories of media, communication, culture and development communication, this thesis considers the agency of Ghana Television in social development by analysing producers’ perceptions of their production system and broadcast outcomes. Ghanaian public television …
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Voices from the other side: communication technology, media, and migration
… looks closely on the articulation between media, communication technology, and Latin American migrants. It explores the dialectic between digital and global worlds playing a vital role on migrants’ life and activism. Observing tensions and contradictions, this study analyzes the discursive …
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Islam and social media entrepreneurial communications :the case of British Muslim entrepreneurs and their use of social media to identify markets and engage customers
… Islamic belief has any influence on social media communication activities of British Muslim entrepreneurs in terms of market identification and customer engagement. Previous academic research has argued that entrepreneurial actions are the outcome of individual characteristics, experiences …
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The New Frontier: An Analysis of Effective New Media Political Communications and Campaigning
<p>Objectives: In the age of new media communication, politics has taken a swift turn as the Internet lends itself to quicker and less expensive contact. Politicians in all realms have adopted its communicative aspects in many forms as a means of promoting themselves and staying in contact with …
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Source credibility and the persuasiveness of public saftey messages communicated via social media
Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other crises. This quantitative study sought to understand whether organizational …
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Air Force Leadership Innovation through the Utilization of Social Media: A Qualitative Study
… element of the successful integration of social media as a professional communication method within the United States Air Force. New leadership practices continue to develop as modern communication technology advances the global reach of social media, thereby influencing the communication of …
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Connecting communities: A case study of social media recruitment at three community colleges
… resources. Many recruiters have turned to social media as an important tool for reaching potential students. However, for community colleges with few staff, social media communication can be difficult and time-consuming. This study explores how community college administrators are using social …
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A COMPARATIVE ANALYSIS OF MEDIA REPRESENTATION OF US COLLEGE ATHLETIC SCANDALS IN TRADITIONAL NEWS MEDIA AND MEDIATED COMMUNICATION WITHIN THE COLLEGE
… critically analyzes organizational and mass media communication about the Penn State Child Sexual Abuse Scandal of 2011. The author examines the different ways in which Pennsylvania State University administrators and officials communicated the scandal internally to their community (campus …
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Supranational systems and cross-national online communication in Wallonia and Quebec
… seeks to learn more about far-right party social media communication tactics in the EU, and how parties can benefit from the interconnected political geography that exists in the EU. In order to do this, this study compares the Facebook communication tactics of the EU example of Wallonia (Belgium) …
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