Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 22 for “"media campaign"”.
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An Analysis of a Public Health Media Campaign in Switzerland
… grounded theory study analyses public health media communication for Human Immunodeficiency Virus (HIV) and Sexually Transmitted Infections (STI) prevention in Switzerland. Health communication researchers measure the effects of media campaigns on populations to improve prevention. However, …
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Social Media Campaign Strategies: A Case Study of Political Issue Framing by 2024 Presidential Candidates in Ghana
Despite extensive scholarship on social media political party strategies or intra-party-political campaigns across digital platforms, it remains relatively unexplored how individual presidential candidates adopt social media to frame their messages on key political issues for voter engagement, …
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African Politics in the Digital Age: A Study of Political Party-Social Media Campaign Strategies in Ghana
Digital media is transforming politics. It has made it imperative for political stakeholders to come up with new strategies that respond to challenges triggered by the new digital communication platforms. Equally, the technological developments have affected communication processes and strategies …
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Increasing coronavirus disease 2019 (COVID-19) immunization awareness in rural Michigan communities through a multimedia campiagn
… and norms, increasing vaccine access, and multimedia and social campaigns. These strategies can be used independently or in conjunction to increase vaccine acceptance in the community. Project implementation: Roger's Innovation Diffusion Theory was used to guide this project. A digital media …
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Sustainable social media storytelling: Success stories from SMEs in Ōtepoti Dunedin. A #CallToAction to communicate small business values
This research investigated the use of social media storytelling of sustainability as a form of affordable and effective marketing approach for small businesses in Dunedin affected by the Covid-19 pandemic. The main target of this research are small to medium enterprises or SMEs. To ensure the case …
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Media of Mass Destruction : how fake news is killing Italy's olive trees
… intense public opposition. Following a vilifying media campaign and under public pressure, an Italian court halted the containment measures and accused the scientists who detected Xylella as having caused the problem in the first place. The absence of a plan to contain the epidemic, the criminal …
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Lanzamiento, rebranding y escalamiento de la marca Keep a Cup
… Nowadays we sell directly through our social media accounts Facebook and Instagram. This paper is an account of its launch process, rebrand and scaling phase. We present the data of our social media campaign (Instagram and Facebook) that has the goal to engage and enlarge our digital …
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A visual analysis of HIV/AIDS antiretroviral therapy print campaign materials found in four Western Cape community clinic environments
Print media campaign material strongly influences people's perceptions of illness and health and the role and purpose of medication (NSMC, 2010: np). Because adherence is critical to the successful management of the Human Immunodeficiency Virus (HIV) and Acquired Immune Deficiency Syndrome (AIDS), …
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An extended communication inequalities approach to disparities in obesity preventive behaviors
… were analyzed, the first one from the Youth Media Campaign Longitudinal Survey (YMCLS), which was conducted with the purpose of assessing the effect of the VERB media campaign in a nationally representative sample of children aged 9 to 13 years and their parents between 2004 and 2006 (N = …
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Proposed Social Media Intervention to Improve Galveston Adolescent Sexual Health Behaviors
… accessing the internet and taking part in social media at an increasing rate. The use of technology to learn, communicate and connect has become part of the American culture, but more research is needed to evaluate the use of social media to disseminate health information. The aim of this Masters …
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The role of a newspaper in an advocacy campaign to save Dhaka’s rivers in Bangladesh
… journalism to a wider-ranging environmental media advocacy campaign. On 1 June 2009 the newspaper formally launched a media campaign called “Nodi Banchao Dhaka Banchao” (“Save Rivers, Save Dhaka”), aiming to raise public awareness and influence the government’s policy-making. It has been more …
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Constraints to Knowledge Gain and Behavior Change in Response to a Multi-media Health Education Project in Gambia, West Africa
… Under what conditions and for whom does mass-mediated health information lead to knowledge and does knowledge lead to health behavior change? Conditions hypothesized included factors at the level of the individual (e.g., access to material goods and time, contact with health workers) and …
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The Rhetorical Dimensions of Radio Propaganda in Nazi Germany, 1933-1945
… recognized by the average consumer of mass media. This circumstance has an abusive potential for those wishing to use the electronic media for ulterior motives. Such was the case between 1933 and 1945 when the Nazis unleashed their manipulative mass media campaign that helped facilitate …
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Governmentality/Animacy/Mythology: A Biopolitical and Rhetorical Mosaic of HIV Stigma in a Time of PrEP-aration
… discourses by President Obama and prevention campaigns created by the CDC; perspectives of HIV Neutrality as proposed by social media campaign organization The Stigma Project in (conversation) with blogger Renato Barruco's proposed HIV status continuum as a form of animatic hierarchy of HIV …
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Integrating sustainability thinking and practices into surfing events: case studies in Hawaii and Jeffreys Bay
… and resources, and the strategic use of media to promote sustainability awareness to all event stakeholders. Based on these findings, recommendations for improving the sustainability performance of surfing events include the development of a formal policy, education and training for event …
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How has environmental violence been experienced during the Cape Town water crisis using the Newlands Spring as a case-study
… instances of shock which mostly related to the media campaign for Day Zero. Although no violent conflict on a mass scale has transpired as a result of the ongoing water crisis, there have been cases of civil violence. From protests at the greater Cape Town scale to physical altercations …
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The anti-racist state: an investigation into the relationship between representations of 'racism', anti-racist typification and the state : a 'Scottish' case study
… Scottish polity’s commissioned anti-racist media campaign – One Scotland, Many Cultures – provides an explicit statement of what the state means when it declares itself-anti-racist, how its agenda informs the signification of ‘racism’, and consequently how ‘racism’ is typified as a social …
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Lovelife: productions and re-productions of gender constructs and HIV
… sites included: loveLife's second major print media campaign; interviews with loveLife staff and their volunteer youth corps, known as "groundBREAKERS"; and a focus group with participants at a loveLife youth centre. The print campaign included a series of five billboard advertisements and …
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Creating persuasive messages to promote abstinence from alcohol during pregnancy
… alcohol exposure. Though many awareness-raising campaigns for alcohol use during pregnancy have been conducted, predominantly in North America, they have rarely been developed using formative research nor have they been comprehensively evaluated (Saskatchewan Prevention Institute, 2009; Elliott …
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The evaluation of social media to increase engagement rate, reach and health education: the case for WoW!
… of structural and social policy change. Social media provides an unprecedented opportunity and innovative way to provide a solution to the problem. The internet has increasingly become a popular source of health information by connecting individuals with health content, experts, and support. Aim …
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