Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"mass communication theory"”.
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Symbol, myth and media: A hermeneutic approach to mass communication theory.
This thesis outlines a hermeneutic approach to mass communication theory by drawing a parallel between ancient myths and the modern mass media. By applying Paul Ricoeur's theory of myth to the media, three similar characteristics are suggested: concrete universality, temporal orientation and …
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Too Many Theories Or Too Many Skills? The Perceived Impact Of Theoretical Knowledge Of Mass Communication Among Journalists And Public Relations Practitioners
… PR practitioners are familiar with at least one mass communication theory; a majority perceive that at least one mass communication theory influences their work; a majority think it is important to teach mass communication theories to students; and a majority think it is important to conduct …
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Identity-Based Conflict and the Role of Print Media in the Pahadi Community of Contemporary Nepal
… caste-based identity conflict, print media, mass communication theory, Nepal, newspapers, opinion leaders, Pahadi community</p>