Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 11 of 11 for “"marketing tactics"”.
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Effect of Relationship Marketing Tactics on Customers’ Loyalty in Commercial Banks in Geita District, Tanzania
… have forced banks to engage into relationship marketing activities so as to improve customer loyalty. The purpose of this research was to examine the effect of relationship marketing tactics on customer loyalty in commercial banks in Geita district Tanzania. The following research objectives …
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Prodigy Business Services--an "instructional case" study of marketing tactics for a computerized electronic information service
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1990.
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An analysis of the marketing tactics used to influence millennial generation students in their decision to attend a two-year or a four-year college
… the effectiveness of college recruitment marketing tactics used to influence Millennial Generation students, ages 17 to 22 years old, in their decision to attend either a two-year or a four-year college. Changing demographics and projections indicate a decline in the number of high school …
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Crafting a South African Brew: a study of South African craft breweries and their marketing strategies
… study aims to provide an account of the marketing strategies used within the industry. This study used method and data triangulation, involving both qualitative and quantitative research approaches . Consecutive sampling of all active South African craft breweries was us ed, in order to …
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Navigating neoliberalism: cultivating community in contemporary music
… ensemble branding, programming, and targeted marketing tactics; these realities are a byproduct of classical musicians’ adaptation to a mercurial neoliberal global climate that has come to define the economic landscape of the past thirty years. Through the exploration of the semiotic meanings …
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Strategic planning utilized in Atlantic Coast Conference intercollegiate athletics
… This research study was designed to examine the marketing procedures utilized by the athletic administrators of the Atlantic Coast Conference that would be beneficial in conducting a strategic plan for their organization. The population for the study consisted of the eight member institutions of …
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On a Mission to Put Children First: Integrity in Charity Media
… sector due to its use of so-called poverty porn marketing tactics since the watershed “Live Aid” concert for Ethiopia famine relief in 1985. These problematic advertisements have been broadcast across channels presenting over-simplified presentations of children experiencing poverty to privileged …
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Finding The Sweet Spot Of Cause-Related Marketing: Consumer Response To Campaign Tactics
Cause-related marketing is an effective promotional tool that connects with consumers’ emotions and increases sales. Two essays are presented that explore how consumers respond to different marketing tactics. The first essay presents two studies that examine cause-related marketing (CRM) promotions …
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Evaluating international agricultural trade in Central America: three analyses
… Honduran coffee. Production, distribution, and marketing tactics are not well developed and resources are not used in an advantageous way. Therefore, the probability that Honduran coffee can be viewed as a superior product from other producing countries of the region is very low. Export demand …
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Modeling Factors that Influence Firm Performance in the Eastern Hardwood Lumber Manufacturing Industry
… relationship between several firm-controlled, marketing and management factors and firm performance. Hypotheses describing the relationship between the strategic, geographic, tactical, technological and organizational factors and firm performance of hardwood lumber manufacturers were tested. …
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Black Generation Y students' knowledge of and attitudes towards personal financial management
… particularly susceptible to the aggressive marketing tactics of financial institutions, which may be harmful to students' financial freedom. As such, financial institutions and professionals have to gauge effective ways to convey financial knowledge and product information to a target market …