Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 15 of 15 for “"marketing orientation"”.
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The relationship between marketing orientation and export success among manufacturing companies in the Western Cape
… that a large number of these companies lacked a marketing orientation in their export activities. There also appeared to be a poor success rate among these exporters in that probably as many as half of the number of registered exporters never achieved any export sales and of the remaining …
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Identifying antecedents of marketing orientation of microfinance institutions in Ghana : the case study of microfinance companies
… throughout the entire business through a strong marketing orientation. Also, market oriented organizations ought to carefully blend various marketing mix variables using strong marketing posture. The purpose of this study is to reveal the antecedents of marketing orientation among microfinance …
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Entrepreneurial marketing orientation: the influence on the adoption and use of digital marketing technology in small tourism businesses.
Digital marketing technology has become an integral part of modern society and has changed communication between businesses and their customers; a change that is rooted in the speed of the evolution of digital technology and its adoption by consumers and businesses. Tourism customers are …
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Impact of corporate orientation of information technology adoption in the United States forest products industry
… sector) and the extent to which organizational orientation within the industry supports the development. Following an extensive literature review, a conceptual model that represents the synthesis of information technology adoption-marketing orientation influences is developed. (This study does …
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Marketing Strategy and Company Performance in the U.K. Construction Industry
… Industry has been slow to adopt the 'marketing concept'. This concept suggests a totally new way of looking at a business and would mean a departure from the traditional approach to the management of Main Contractor companies.<br/><br/>Many researchers have explored the relationship …
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The marketing of Islamic banking services with particular reference to Faisal Islamic Bank, Sudan
… to make some assessments on the issues of the marketing orientation of Islamic banks and their implementation of the marketing concept. To achieve this, a comparative study based on a survey of Islamic and Western (traditional interest based) banks was made. The survey questioned these banks …
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The role and potential of marketing communications in the Turkish domestic tourism market
This is a qualitative study of marketing communications in the Turkish domestic tourism market: a sector still in its "infancy" in comparison with many other countries, but with substantial growth potential. The rationale for the research lies in its contribution to knowledge and understanding from …
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The development of a market orientation in a turbulent, transitional environment:the case of Ukraine
… critical environmental elements and strategic marketing decisions. This research analyses the way in which marketing evolves in a turbulent, transitional environment. The study is based on eight case analyses within the retail sector of the Ukrainian market. The process of transition to a free …
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How small and medium sized enterprises learn to compete effectively on international markets
… it is suggested, have been sought in the marketing mix paradigm rooted in exchange theory. This thesis draws from a range of literature in seeking an understanding of the behaviours observed. In developing a substantive theory to explain the dynamic nature of firms that sustain their …
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Measuring customer involvement in new service developments
Service marketing managers are being required to develop new services that succeed in the market and are valuable for customers. Services Marketing literature therefore stresses the need to innovate with customers and to integrate their view into the new service developed. However, consensus about …
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A Study of Sales Training within the General Aviation Industry
… (1) the shift from a physical production orientation to a marketing orientation, (2) the changing attitude toward professionalism in selling, and (3) the growth potential which lies within the industry. It appears that the early development of sales training was adversely affected by the …
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Achieving competitive advantage in financial services through a strategic alignment of Relationship Marketing and Human Resource Management
… the strategic alignment between Relationship Marketing (RM) and Human Resources Management (HRM) in practice, and notes that a product of this collaborative/competitive association is consensus on the critical importance of people (e.g. the relational sales-reps) in the implementation of …
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Developing a business innovation perspective of electric vehicle uptake: lessons from Milton Keynes' electric vehicle programme
… from a second discipline, that of social marketing, were sought to complement the analytical tools of SNM. Social marketing is useful for understanding the effect of behavioural and market factors on the adoption of innovative technologies. Social marketing provides a framework for …
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The Death of the Flying Wing : The Real Reasons Behind the 1949 Cancellation of Northrop Aircraft's RB-49
… . Chief among these is the need to maintain a marketing orientation, that is, the requirement to emphasize what the customer requires , rather than what the producer wants to build . The Flying Wing was Mr . Northrop ' s lifelong dream, and the author argues that its production was more related …
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Koncept marketinške orijentacije u razvoju tehnoloških preduzetničkih poduhvata
Razvoj i komercijalizacija novih tehnologija važna je za globalnu ekonomiju jer razvoj novih tehnoloških proizvoda i usluga može revitalizovati postojeće i kreirati potpuno nove industrije. U ovoj oblasti, preduzetništvo se posmatra kao nosilac ekonomskog i društvenog razvoja, kroz razvoj novih …