Global ETD Search
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Showing 1 to 2 of 2 for “"marketing expenditures"”.
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Topics on firm heterogeneity and economic policy
… there is a positive correlation between marketing expenditures and markups, a feature that standard models of monopolistic competition based on Dixit-Stiglitz have found it difficult to obtain. The model here adds endogenous market expansion choice (through product marketing) for firms to …
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Finding The Sweet Spot Of Cause-Related Marketing: Consumer Response To Campaign Tactics
Cause-related marketing is an effective promotional tool that connects with consumers’ emotions and increases sales. Two essays are presented that explore how consumers respond to different marketing tactics. The first essay presents two studies that examine cause-related marketing (CRM) promotions …