Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"marketing ethics"”.
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A Social-Cognitive Approach To Marketing Ethics: Institutionalization, Integrity, And Power
… to the practice of ethical behavior within a marketing firm. Drawing upon extant ethical constructs, and using both the General Theory of Marketing Ethics and Social Cognitive Theory as guides, I find strong support for the potential synergy between individual tendencies and firm …
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The implementation of marketing in private early childhood education centres in Hong Kong: an investigation of the effect on marketing ethics
… i.e. children and parents, require a level of marketing ethics higher than in other consumer markets. This is acute when parents believe that they are equipping their children from a very young age with the skills and knowledge needed for their future development but have no way of determining …
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Investigating Ethical Decision Making in Marketing Research: An Exploratory Study Towards the Interaction of Different Moral Agents in Marketing Research
… the nature of Ethical Decision Making (EDM) in marketing research. More specifically, this research is concerned with exploring the understanding and the holistic conceptualisation of Ethical Decision Making (EDM) through the investigation of different moral agents in marketing research in the …
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Consumer Food Socialization in the School and Home
… narrative model and the Hunt-Vitell model of marketing ethics (1986, 2006), I posit that value is co-created between consumers; organizations, including frontline service workers; as well as greater institutional and cultural narratives. Of note, frontline workers serve as cultural …
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Analisis penerapan etika bisnis Islam terhadap tingkat profitabilitas Rumah Yoghurt berdasarkan perspektif karyawan: Studi kasus pada Rumah Yoghurt di Kota Batu
… business world can’t be separated from business ethics. Many research results indicate a positive relationship between business ethics and corporate success. So far, dishonest business practices, which is only concern of the maximum benefit and cause negative effect for other will lead to company …
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Innovating the Mind: Three Essays on Technology, Society, and Consumer Neuroscience
… practice of consumer neuroscience and neuromarketing, combined called CNNM. CNNM utilizes tools and technologies to measure brain activity and human behavior coupled with scientific theories for explaining behavior and cognition. Consumer neuroscience is one of the newest areas of …