Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"marketing esperienziale"”.
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The multifaceted world of sustainability. An analysis of about 30 years of studies
… 3, “Sustainability as a Matrix of Experiential Marketing”, examines the current role of sustainability as a matrix of experiential marketing to understand how a memorable, emotional and responsible connection between consumers and sustainable brand can generate customer loyalty and affect the …