Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 89 for “"marketing communications"”.
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Collaborative Writing in Corporate Marketing Communications
Public relations and communication.
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Integrated Marketing Communications : The Public Relations Perspective
Several studies have examined integrated marketing communications from an advertising and marketing perspective, but little has been done from the public relations perspective. This research sought to determine the opinions public relations practitioners have about integrated marketing …
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Marketing Communications Management for the Closely-Held Firm
Made available in DSpace on 2014-12-10T23:09:07Z (GMT). No. of bitstreams: 1 7514198.pdf: 7168427 bytes, checksum: 77ce683b1e026aaa7b0328890603f4f0 (MD5) Previous issue date: 1975
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Integrated Marketing Communications Plan For Singer-Songwriter Alexa James
The goals of this integrated marketing communications plan for singer-songwriter Alexa James are to refine and promote the brand of Alexa James, enhance marketing techniques and increase Alexa James' online fan base. Despite a limited budget there is a great opportunity to increase awareness of …
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Strategic Marketing Communications for the National Association of Intercollegiate Athletics
The KU Edwards Campus marketing communications graduate students collaborated with the National Association of Intercollegiate Athletics (NAIA) to develop a strategic plan for the Eligibility Center (EC). The EC is the student-athlete registration and eligibility Web site for NAIA member athletics. …
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A Strategic Marketing Communications Plan for Court Appointed Special Advocates
This study analyzes the current marketing communications efforts of Court Appointed Special Advocates (CASA) of Johnson and Wyandotte Counties in terms of how those efforts help meet the organization's primary goal of fundraising. Two main hurdles are 1) lack of awareness and understanding of …
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Integrated Marketing Communications: Branding Plan for Medicare y Mucho Mas
The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and …
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Integrated marketing communications: implementation and application issues in consumer-focused companies
… the implementation and application of integrated marketing communications (hereinafter referred to as 'IMC'). The thesis is located within the field of marketing communications and focuses on IMC perceptions and practices within large global and national companies located in the UK and Germany.The …
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The role and potential of marketing communications in the Turkish domestic tourism market
This is a qualitative study of marketing communications in the Turkish domestic tourism market: a sector still in its "infancy" in comparison with many other countries, but with substantial growth potential. The rationale for the research lies in its contribution to knowledge and understanding from …
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Midwest CompuTech, Inc.--Integrated Marketing Communications Strategic Analysis and Recommendations for Final Project
The goal of this project was apply integrated marketing communications principals to a strategic review of, and subsequent recommendations for, Midwest CompuTech, Inc. The first section, Internal Review, describes the company, its products or services, and its communications. The second section, …
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A marketing-communications plan for an innovative teleservice for a nonprofit religious organization
Telemarketing -- Marketing - Communications strategy.
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A marketing-communications plan for an innovative teleservice for a nonprofit religious organization
Telemarketing -- Marketing - Communications strategy.
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Impact of Integrated Marketing Communications: from the lens of public relations educators and scholars
<p>The researcher viewed Integrated Marketing Communications through the lens of the Public Relations educators and scholars to determine whether IMC is beneficial or detrimental to the field of public relations.</p> <p>The purpose of this thesis was to explore (a) impact of IMC on public relations …
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Internet marketing communications : a content analysis of the web sites of graded South African Lodges
Marketing communications is regarded as a common function of all Web sites, even if this is not the express objective of the site. As no previous research specifically considered these issues, this study examined the extent to which lodges graded by the Tourism Grading Council of South Africa …
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In search of digital marketing communications success: the case of oil and gas industry B2B SMEs.
… of this study is the use and role of digital marketing communications (DMC) among B2B SMEs in the oil and gas industry. In order to understand the role of DMC, which is described as the use of DMC channels, such as website, social media, e-mail and mobile marketing, a comprehensive review is …
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Marketing communications practices in SMES through a cultural lens : a one nation perspective : Icealnd [i.e. Iceland]
The marketing environment has in the past two decades changed dramatically. The Internet has given businesses of all sizes the opportunity to compete throughout the world with brands of seemingly similar quality, and to promote their wares in ways previously unimagined. Simultaneously, media …
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Az integrált marketingkommunikáció alkalmazásának strukturális modellje = The structural model of the application of integrated marketing communications
… is és itthon is alkalmazott integrált marketingkommunikációról. Egyrészt kvalitatív technika segítségével megpróbáljuk feltárni a magyarországi IMK ismertségét és ösztönzőit. Majd a kvantitatív kutatás eredményeként egy modellt vázolunk fel az IMK alkalmazására. A kvalitatív kutatás …
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