Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 75 for “"marketing communication"”.
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Social media influence on evolving health care marketing communication
… how much of an impact social media has on health communication (b) understand the evolving impact of social media effectiveness and (c) consumer preferences for health care communication. The author conducted both qualitative and quantitative research. This research includes an in-depth interview, …
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The significance of integrated marketing communication techniques in the 21st century marketplace
… purpose of this study was to examine integrated marketing communication techniques used to develop successful apparel brands. This author researched existing data and explored the IMC development of three successful brand apparel companies: Nike, Ralph Lauren Polo, and Tommy Hilfiger. The study …
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Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding
… scholarship, rhetoric, and the philosophy of communication and through interpretive perspectives, rhetoric, narrative and ethics have been established grounding of communication and social structures. IMC has emerged as a contemporary genre of epideictic rhetoric with ethical obligations to …
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Integrated Marketing Communication (IMC) and Ethnic Target Marketing: A Communitarian Ethical Framework in Action
… will be analyzed as they pertain to integrated marketing research. These metaphors will then be placed on top of a theoretical foundation based in communitarian ethics in order to provide a more culturally relevant framework for marketing to United States Hispanics. Lastly, a pedagogy for …
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The influence of marketing communication on students' decisions to enrol at Durban University of Technology
… for the Master's Degree of Technology: Marketing, Durban University of Technology, Durban, South Africa, 2010.
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Wooing the Hispanic: A study of marketing communication strategies targeting the United States Hispanic market
… examine their successful U.S. Hispanic marketing communication strategies. They are Ford Motor Company, Anheuser-Busch Companies, Incorporated, and Metropolitan Life Insurance Company. Similarities of strategies are an emphasis on community relations, reliance on Spanish-language …
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Regional theatre patronage: the efficacy of integrated marketing communication on the 18-24 age cohort
… investigation was to determine if an integrated marketing communication plan coupled with additional theatre education programs would increase patron growth and increase ticket sales in regional professional theatres and if the younger age cohort (18-24) will support regional professional theatre …
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On the Use and Abuse of Nietzsche for Marketing Communication: Examining Consumer Suspicion toward Advertising
… consumer suspicion in light of contemporary marketing praxis. Immanuel Kant's concept of "self-inflicted intellectual immaturity" is traced throughout 20th century marketing literature. A review of the public relations practices of Edward Bernays reveals a close similarity to recent concepts …
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The influence of cultural diversity on marketing communication : a comparison of Africans and Indians in Durban
… for the Degree of Master of Technology: Marketing, Durban University of Technology, 2014.
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The role of social media in the marketing communication mix: a case study of South African banks
… possible misuse of Social Media and traditional marketing communication. This study thus, aims to identify the position of Social Media in the Marketing Communication Mix, the challenges and opportunities presented by Social Media and how Social Media can be effectively implemented in …
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Enhancing Publicity and Promotion: Applying Gerard Hauser's Theory of Reticulate Public Spheres to Encourage Discourse for Integrated Marketing Communication (IMC)
Integrated Marketing Communication (IMC), or the unification of advertising, public relations (PR) and marketing functions, is a widely utilized method for publicizing and promoting products and services in today's market. Although IMC has moved to the forefront by replacing traditional marketing …
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The impact of organisational integrated marketing communication tools for vocational opportunities from a graduate perspective : case of Durban University of Technology
… for the degree of Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2018.
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Strategi Integrated Marketing Communication (IMC) dalam membangun ekuitas merek Mobil Toyota Avanza: Studi pada PT. Astra Internasional, Tbk-AUTO 2000 Toyota Cabang Sukun Malang
… untuk meneliti dengan judul Strategi Integrated Marketing Communication (IMC) dalam Membangun Ekuitas Merek Mobil Toyota Avanza. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Subyek penelitian adalah supervisor sales, sales dan konsumen. Analisis data dilakukan dengan …
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Integruotos marketingo komunikacijos svarba įmonės sėkmei /
… loyal customers by the means of the integrated marketing communication (IMC) (such as advertising, personal selling, public relations, sales promotion, direct marketing). In order to safeguard the coherence, communication of the information obtained by the users, the detailed IMC plan of …
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The Rhetorical Marketplace: Interpreting the Rhetoric of Marketers and Consumers as Civil Public Discourse
… forms of conversation, many believe that marketing communication shares responsibility for the way public discourse shapes civil society. Jurgen Habermas, for example, has argued that marketers have transformed the public sphere into a space of passive consumption rather than the critical …
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Creating a Strategy for Social Media, Perspectives from the Fashion Industry
Social media have altered the communication landscape and significantly impacted on marketing communication. Research suggests that with the rise of social media, marketing communication has been democratised, and the power has shifted from those in marketing to the individuals and communities that …
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The social cognitive approach to understanding consumers' engagement behavior in online brand communities in South Korea
… exploited OBCs, a nontraditional form of marketing communication, to reach their target consumers. In the current study, the SCT framework assumed that consumers' engagement behavior in OBCs was a socio-cognitive process that involves major cognitive factors such as self-efficacy and …
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The influence of service marketing mix and umrah service quality on customer satisfaction and customer loyalty towards umrah travel agents in Malaysia
… is to examine the relationship between service marketing mix and Umrah service quality on customer loyalty towards Umrah travel agents, and the mediating effect of customer satisfaction in the relationship between service marketing mix/service quality and customer loyalty towards Umrah travel …
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On New Rhetoric, John Henry Newman and the Language of Metaphors: Implications for Branding Higher Education
… and rhetorical strategies apply to critical marketing issues related to branding Catholic liberal arts education by advancing current trends in integrated marketing communication.</p><p> The first chapter discusses how Newman's philosophy of communication responds to the work of his …
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