Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 53 for “"marketing activities"”.
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The Role of Marketing Activities in Commercializing Technological Innovation
… explore, analyze, deconstruct, and explain the marketing activities of digital marketing, and the 4P’s and positioning using real-world technological examples to gain a full understanding of the roles they each hold within the commercialization of technological innovation.
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Assessing The Web-based Destination Marketing Activities: A Relationship Marketing Perspective
… have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing …
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Kis- és középvállalatok marketingtevékenységének befolyásoló tényezői – Különös tekintettel az online marketingtevékenységekre = Influencing factors of small and medium-sized enterprises’ marketing activities – In particular as regards on online marketing activities
A kis- és középvállalatok marketingtevékenységének kutatása a tudományos források szerint meglehetősen izgalmas területnek számít. Kutatási oldalról szemlélve a kkv-k marketingtevékenységét, nem feltétlenül ugyanazok a problémák kerülnek a kutató látószögébe, és nem ugyanolyan módszerekkel kerül …
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Impacts of the EC 1992 single market on international marketing activities of American interior furnishing textile manufacturers
… was to examine the export involvement and marketing characteristics of eight US interior furnishing textile (IFT) manufacturers who market to the EC, and to determine their perceptions of how the creation of the EC 1992 Single Market would affect their future marketing strategies and market …
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The Nexus of Social Media Marketing Activities and Content on Visiting Intentions in the Jordanian Healthcare Sector: A Mixed-Method Approach
This study investigates the role of social media marketing activities (SMMAs) and content shared by physicians’ in influencing patients’ intentions to visit clinics and healthcare facilities in Jordanian, through a sequential mixed-method approach placed within the Stimulus-Organism-Response (SOR) …
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What’s In It For Me? Consumer Perceived Value of Marketing Activities as a Driver of Consumer Brand Engagement on Social Network Sites.
… networking strategy as part of their overall marketing efforts. This strategy involves the use of social network sites as a means of promoting and communicating about a focal brand to consumers, attracting and building relationships with consumers, and increasing sales. However, an effective …
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A market development program for small chemical companies
… Large chemical companies have expanded their marketing activities through the use of market development departments. However, the information available for a complete market development study is widely scattered. By gathering this information into an organized program it may be used as a guide …
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Marketing cities for tourism: developing marketing strategies for Istanbul with lessons from Amsterdam and London.
… areas,need to besold with a greater emphasis on marketing activities. In fact, as a bundle of products consumedby a range of tourists with different needs and motives for visiting, urban tourism destinations differ from traditional holiday resorts and require more specific attention from tourism …
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Category captainship: delegation, participant selection and category extensions
… also delegate control of two types of in-store marketing activities: brand marketing activities and category marketing activities. We find that retailers' profits from the use of a category captain increase with the number of responsibilities delegated. In the final essay we study a model of …
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Defining wedding exhibitors and their wedding exposition return on investment practices
… wedding exhibitor profile including basic marketing activities, market positioning, and company demographics. It uncovers current wedding exhibitor return on investment (ROI) practices and identifies market mix positions before and after the show due to impacts these activities have on …
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Investigating the brand image of Nigeria and its implication for marketing this country as a tourism destination: UK perspective
… Nigeria’s brand image and her tourism sector’s marketing activities influence British tourists’ choice of destination. This study is underpinned by five consumer behaviour theories, including the Nicosia Model, Engel-Kollat-Blackwell Model, Howard-Sheth Model, Classical Purchase Behaviour …
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Adoption and diffusion of Internet and Web technologies in hotel marketing: a study of hotels in Thailand and Australia
… importance of the use of the Internet as a marketing tool in the hotel industry, the factors that affect the adoption of Internet and Web based marketing activities (IWMA) by the hotel industry have not yet been fully investigated. There have been no comprehensive studies about the …
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Urban planning and the place marketing model : an application to cities and provinces in Viet Nam
… and regions around the world have applied a marketing approach to place planning and to attracting development resources. Several scholars have analysed this trend in order to define a new approach to the economic planning of places based on the principles of marketing, now called ‘place …
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Towards a Theoretical Framework of Collaborative Destination Marketing: A Case Study of Elkhart County, Indiana
Destination marketing has been a challenging task for most of the tourism organizations representing the destination owing to the fragmented nature of the tourism stakeholders who are involved in the marketing efforts, and collaborative marketing could provide solutions to this challenge. Despite …
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A Model for Marketing Agricultural Programs [in] Private Colleges and Universities
… agriculture industry. Although the principles of marketing have been applied to higher education, little has been written about the marketing of agriculture programs in a liberal arts institution.</p> <p>Method. Information about marketing educational programs was reviewed in the literature and …
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Relationship marketing's positive impact on successful new industrial services
… manage the client relationship is Relationship Marketing. Relationship Marketing (RM) is a process by which the service firm builds an excellent relationship with the client firm based on mutual trust and motivates the client to commit to the relationship over the long term. Through the use of …
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Effects of access to information on farmer's market channel choice: The Case of Potato in Tiraque Sub-watershed (Cochabamba - Bolivia)
In Bolivia, potato production and marketing is important for farmers' livelihoods and anecdotal information shows that cell phones and women are extremely important in the potato marketing chain. Efforts to improve incomes of poor highland potato producers should recognize roles of different actors …
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Effect of Relationship Marketing Tactics on Customers’ Loyalty in Commercial Banks in Geita District, Tanzania
… have forced banks to engage into relationship marketing activities so as to improve customer loyalty. The purpose of this research was to examine the effect of relationship marketing tactics on customer loyalty in commercial banks in Geita district Tanzania. The following research objectives …
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The disclosure of outsourcing activities: a case of Saudi Arabian listed companies
… in practice over time; the types of outsourced activities disclosed; and the disclosure methods used. The study developed and employed an integrated theoretical framework based on six disclosure theories (agency theory, signalling theory, stakeholder theory, legitimacy theory, preparation costs …
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