Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 104 for “"market segmentation"”.
-
Volunteers' Lifestyles: A Market Segmentation Study
Embargo set by: Seth Robbins for item 71113 Lift date: Forever Reason: Restricted to the U of I community idenfinitely during batch ingest of legacy ETDs
-
Essays on labour market segmentation in Japan
Properly assessing labour market segmentation and its outcomes are essential for the debate of the policy related to atypical work. This thesis document the labour market segmentation in Japan, construct the model, and do counterfactual simulation to contribute to the policy making. The first …
-
Family Plans: Market Segmentation with Nonlinear Pricing
<p>In the telecommunications market, firms often give consumers the option of purchasing an individual plan or a family plan. An individual plan gives a certain allowance of usage (e.g., minutes, data) for a single consumer, whereas a family plan allows multiple consumers to share a specific level …
-
Market segmentation to become the partner of choice
… used to help identify how the discrimination and segmentation factors impact each regression. A cluster analysis is also implemented with the survey data to segment customers in order to develop a structured plan that can be implemented within the business practices. The cluster analysis revealed …
-
Labor market segmentation and migrant workers in Japan
… the mid-1980’s. Michael Piore’s theory of labor market segmentation is used as a framework for the analysis. Piore’s model claims that migrant workers are wanted in the host country to provide their flexible labor in the “secondary sector,” which mostly employs socially disadvantaged groups of …
-
A Market Segmentation Study Based on Wellness Attributes
… of this large and emerging health and wellness market. The purpose of this study is to determine whether there are different groups (market segments) of travelers based on their self proclaimed travel behavior. Using a factor-cluster market segmentation approach, this study attempted to …
-
Social Marketing and Falls Prevention: Market Segmentation and Product Positioning
… to better understand how falls prevention can be marketed and positioned in order to increase participation rates in seniors. Market segmentation was used to create unique marketing mixes for individual groups of seniors. The senior market was segmented into frequent falling males and females, and …
-
Broken News: Market Segmentation and Selective Exposure in Online News
… to the online news environment. The practices of market segmentation and gatekeeping are two such practices. To date, few studies have explored how internet news coverage differs when the same story is altered to address the perceived interests of specific target audiences. This goal of this study …
-
Statistical mechanics of choice and market segmentation by choice profiles
… population in terms of choice behavior when the market shares held by the brands comprising the market are known. (2) Addressed a long-standing dispute in the marketing literature on the validity of entropy-based models of buyer behavior. (3) Introduced a behavioral mode segmentation by choice …
-
A methodology for product architecture decisions based on market segmentation
Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Aeronautics and Astronautics, 1996.
-
Market Segmentation, Preferences, and Management Attitudes of Alaska Nonresident Anglers
… of Fish and Game (ADF&G) commissioned a market segmentation study to collect baseline information for assessing the impacts of projects and strategies that provide benefits to the angling public. I developed a 24-page mail questionnaire that was sent to a stratified random sample of …
-
Casino database marketing and market segmentation in Las Vegas hotel/casinos
… player database, which seeks to examine casino market segment behaviors and to investigate whether any relationships exist between demographics and profitability. It also seeks to establish whether the casino has effectively implemented its complimentary policies and player ratings. The study …
-
Market segmentation, motivations, attitudes, and preferences of Virginia resident freshwater anglers
… and improve management, the VDGIF commissioned a market segmentation study to collect baseline information about its constituents and serve as a model for future studies. I developed a 16-page mail questionnaire that was sent to a stratified random sample of 5,378 Virginia resident freshwater …
-
Enhancing the Shared Mobility Market: Dissolving Market Segmentation and Understanding Market Friction
… in the governance of the shared mobility market of a city or metropolitan area, two conflicting principles emerge: the healthy competition between multiple platforms, such as Uber and Lyft in the United States, and economies of network scale, which leads to higher chances for trips to be …
-
A market segmentation study of visitors to North Cyprus through importance-performance analysis of destination attributes
… as destination attributes and their associated marketing and management concerns with respect to satisfaction and performance levels of such attributes in North Cyprus. The objective of this study is to examine if there are travel behavior differences in the importance and performance levels of …
-
Labour market segmentation and change: the case of female workers in the higher education sector in Saudi Arabia
… Middle East experience barriers in their labour market access and mobility. However, little is known about the impact of labour market modernization on the job and labour market experiences of this group of workers. This qualitative study was designed to explore, with a sample of female …
-
All jobs are equal, but some jobs are more equal than others: what a clustering algorithm reveals about the labour market segmentation in South Africa
The theory of labour market segmentation is often used to explain wage inequality in South Africa. It posits that labour markets consist of different segments that are differentiated from other segments based on some observable characteristics. Limited mobility between these segments prevents wages …
-
Women as peripheral workers: barriers to monopoly sector participation
… using the National Longitudinal survey of Labor Market Experience, Young Women File for years 1968 to 1975. Contrary to theoretical assumptions, women, regardless of marital or parental status are found in the same proportions in the monopoly and competitive sectors. Although marriage and …
-
Select-service hotels : a guide to understanding the lodging industry and one of its most attractive segments
… innovations are the trends toward franchising, market segmentation, and the "life-style" brand. The study will describe how franchise and management relationships have gained strength in the lodging industry since their introduction in the mid-twentieth century. The study will then explore the …
Page 1 of 6