Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 66 for “"market segment"”.
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An evaluation of branded retailing on consumer behavior within a public relations context: a study of the influence of South African name brands on consumer behavior
… are being adapted to advance and retain their market segment.
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Marketing to the New Generations of LGBTQ+ Tourists
… the country that may not be familiar with this market segment and are not sure where to start. This can leave the LGBTQ+ market segment under-represented in the tourism industry. This research sets out to answer the question, “Can tourism communities who wish to expand to newer generations of …
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Are You Judging Me? Exploring Legitimacy Through the Lens of Black Travelers
In recent years, the focus on the Black travel market has increased exponentially. While some may consider this to be a new market segment, Black travelers have been in the travel industry for years, however their legitimacy as a viable market segment has been questionable. This dissertation uses a …
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Hotel attributes as viewed by the mature Australian leisure traveller
… is ageing. The 'fifty plus' or 'mature' segment of the population will grow rapidly. As a result the number of mature Australians travelling can be expected to increase. Despite this increase, little is known about the travel behaviour of this market segment. This study reviews the travel …
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Opportunities for the Utilization of Non-traditional Species in Wood-based Component Manufacturing
… to assess the current species used and the market potential for the use of "non-traditional" species. Seven market segments within the secondary wood products industry were surveyed including the cabinet, flooring, millwork, office furniture, dimension and component, window and door, and …
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SCALE, SPECIALIZATION AND PERFORMANCE: EVIDENCE FROM THE HOTEL INDUSTRY
… business units that are in the specialized market segment of the company since it can manage them better with specialized knowledge than franchisees with general knowledge. Consistent with the expectation, the profitability of company-managed properties is higher than franchised properties …
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A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans
… in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and …
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Casino database marketing and market segmentation in Las Vegas hotel/casinos
… player database, which seeks to examine casino market segment behaviors and to investigate whether any relationships exist between demographics and profitability. It also seeks to establish whether the casino has effectively implemented its complimentary policies and player ratings. The study …
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A study of low-income consumer acceptance of selected private branded food products
… This finding is true for the low-income consumer segment and its sub-categories, white and Negro. The low-income consumers do not purchase private brands heavily, but test data indicate that this market segment buys more private brands than does the C > $7000 consumer group. There is evidence of …
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Determinants of mortgage lending: a time series analysis from South Africa
… South Africa across different household income market segments (low, middle and high) as well as across different loan sizes (small, medium and large). Mortgage lending was further categorised by mortgage advances in rand value and volume and analysed using time series estimations techniques …
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Impact of Mobile Money Usage on Microenterprise Evidence from Zambia
… public and private policy makers regarding this market segment.</p>
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The presence of and antecedents to bandwagon consumption behaviour among the South African black middle class in the context of luxury motor vehicles
… class has been receiving attention in consumer markets, especially from luxury brand houses looking at emerging markets for growth. This study was designed to measure the impact of the self-concept, susceptibility to normative influence, propensity to seek status and the need for uniqueness on …
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Travel Motivations of Chinese Students in the United States: A Case Study of Chinese Students in Kent State University
China’s outbound market has been considered the most attractive by many tourism destinations. In addition, China became the leading place of origin for students to the United States. Due to the potential of the student market, research on student travel motivations will be important to the U.S. …
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A Low-Cost Method of Airspeed Data Acquisition via Image Processing and Experimental Aerodymanic Load Calculation Using Panel Methods
… to better understand composite use in this market segment. Most general-aviation aircraft do not possess flight data acquisition systems to gather in-service information. As such, this thesis presents the development of a low-cost method to acquire experimental flight data and the subsequent …
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Research background, approach, and methodologies for ensuring safety, integrity, and value optimization in the global biopharmaceutical supply chain
… was developed for BioMAN to pursue the market segment of system-based research-centric programs without offering training or custom projects. Specific potential resource sources and collaboration partners were identified towards meeting this target market. An example interdisciplinary …
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Revenue optimization for a hotel property with different market segments : demand prediction, price selection and capacity allocation
… the number of daily bookings for each customer market segment. We feed these predictions into a mixed integer linear program (MILP) to optimize prices and capacity allocations at the same time. We prove that the MILP can be equivalently solved as a linear program, and then show that it produces …
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The perceived involvement with and usage of western wear by male consumers
… wear and psychographic dimensions of that market segment will benefit both manufacturer and retailer in developing effective advertising, promotional activities, and marketing strategies. This study delineates more clearly the male market segment in regard to western wear apparel.
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Salvation Army : the next generation
… to many, it seems that the physical condition, market visibility, and social perception of these stores do not always match the importance of the service they provide. The potential of that recycling network, already in place internationally, seems enormous in a context of economic crisis and …
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Shopping Orientations, Retail Attributes and Retail Format Choice Among Generation Y Apparel Shoppers
… are recognized as an important and distinctive market segment, and demonstrate differences in shopping styles as compared to previous generational cohorts (Pentecost and Andrews, 2010; Bakewell and Mitchell, 2003, TRU, 1999), yet there is a lack of extant patronage research specific to the …
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Demand forecasting and optimizing room allocation at Icelandair Hotels
… the right number of rooms to sell to each market segment to minimize these sellouts is important to maximize revenue. The demand unconstraining method proposed in this project is an example of a method which can be beneficial in the search to maximize revenues. This study compares different …
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