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Showing 1 to 2 of 2 for “"mall consumption"”.
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Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption
The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience. This study …
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A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans
… characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.