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Showing 1 to 1 of 1 for “"luxury value perception"”.
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Luxury value perceptions in an emerging economy: A comparative analysis of luxury products and services in Thailand
This research aims to clarify what values constitute the meaning of luxury and set luxury products and services apart from non-luxury ones based on the perceptions of consumers in Thailand. Underpinned by the theory of psychological ownership, it proposes that consumers’ sense of possession and …