Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"loyalty program"”.
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A qualitative analysis of the loyalty building attributes of customer loyalty programs on gaining loyalty to brands
… strategies to instill long-tern consumer loyalty among organisations' most valued customers. At the forefronts of these strategies are customer loyalty programs. Since the inception of the first loyalty program, AAdvantage in 1981, the marketplace has seen a proliferation of these programs …
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Understanding the influence of customer relationship management strategies in the UK gambling sector : social exchange and relationship marketing perspectives
The success of relationship-based loyalty programs across many industries, for example retailing, airline and tourism industries (Sharp & Sharp, 1997; Wright & Sparks, 1999; Martín, Román & Espino, 2011; Ou et al., 2011; du Toit & Cant, 2012; Evanschitzky et al., 2012), has resulted in a number …
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Scale and differentiation in services : using information technologies to manage customer experiences at Harrah's Entertainment and other companies
… of scalable service differentiation: (1) a loyalty program, or other means of linking specific transaction data with specific customers, (2) an analytic engine that determines the ranking/prioritization of customers and the criteria upon which to differentiate services, and (3) a set of …
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Price incentives for online retailers using social media
… we design an optimized and transparent social loyalty program to reward socially active customers and maximize the retailer's revenue. The first chapter of this thesis builds a demand estimation framework in a setting of heterogeneous customers. We want to cluster the customers into categories …
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Strategi membangun customer loyalty di era e-marketing dalam upaya mempertahankan pelanggan: Studi pada PT. Garuda Indonesia
… dan mmpertahankan pelanggan adalah dengan program loyalitas berupa adanya kartu GarudaMiles/GFF yang dapat memberikan banyak keuntungan dan kemudahan bagi pelanggan yang beranggotakan kartu tersebut. Selain itu, dalam mempertahankan pelanggan, Garuda Indonesia terus berfokus pada segmen …
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Návrh informačního systému
Společnost ABC Cafe připravuje řešení pro mobilní objednávání a věrnostní funkce s cílem posílit přímý vztah se zákazníky a zefektivnit vybrané provozní činnosti. Tato bakalářská práce posuzuje současný stav a účinnost informačního systému společnosti, hodnotí jeho omezení ve vztahu k provozním a …