Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"local brands"”.
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Three Essays on Global and Local Brands
… contributing to the research area of global/local brands, while also offering managers valuable insights for their branding strategies. The first essay provides scholars and practitioners a detailed state of the art of global/local brand research and proposes promising angles for future …
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Global versus local brands in South Africa: an empirical analysis of consumer perceptions
Global brands are increasingly expanding their footprint to developing countries, due to the promising opportunities that these countries hold; and as such, consumers are faced with the decision between global and local brands. In South Africa too, there has been an influx of global brands, which …
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Exploring the meanings Jordanian consumers allocate to foreign brands: an ethnography on understanding the effect of brand country of origin image on consumption
… consumer preferences and perceptions of brands. Previous research has overlooked the affective and symbolic cues associated to COO image and how these cues may influence consumers’ consumption choices. This research aims to explore the influence of COO image on consumers by exploring the …
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The influence of social media marketing on the rise of emerging African Language repertoires in South African digital communication
… This landscape presents an opportunity for brands to foster inclusive communication with and amongst diverse communities. As global communication increasingly becomes digitalised, social media is rapidly growing as an easily accessible communication platform for social engagements and …
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MODELLING THE ANTECEDENTS THAT INFLUENCE BRAND INNOVATIVENESS, AGE AND PERSONAL INNOVATIVENESS IN SOCIAL COMMERCE SHOPPING BEHAVIOUR
… find insight regarding purchasing behaviours on local brands by active South African social users. Respondents who formed part of this investigation filled in an online survey to determine the factors that influence the decision to purchase a local brand. The results of the data was analysed …