Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 20 for “"internet advertising"”.
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Internet Advertising: Are We Breaking Ground Or Moving Dirt?
… Model (ELM) of Persuasion for the online advertising context, a laboratory experiment utilizing 240 undergraduates was conducted at a southeastern university. The quality of banner advertisement contents--product endorser (spokesperson) and arguments (headlines)--were manipulated testing …
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The revolution will be commercialized: finance, public policy, and the construction of internet advertising
This dissertation traces the internet’s assimilation into the marketing system during the 1990s. It analyzes the construction of the online advertising industry and clarifies its role in the reconfiguration of commercial media. The conceptual framework is that of critical political economy. …
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An empirical study of long-run impact of Internet advertising on consumer response behavior
… is among the most complex topic in the internet world. Media spending on online marketing has grown from $3 billion in 1999 to $9 billion in 2004. Forecasts (Jupiter Research 2005) expect this growth to double in the next five years. The proportion of marketing budgets spent on online …
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Matching Algorithm Design in E-Commerce: Harnessing the Power of Machine Learning via Stochastic Optimization
Internet-based matching markets have gained great attention during the last decade, such as Internet advertising (matching keywords and advertisers), ridesharing platforms (pairing riders and drivers), crowdsourcing markets (assigning tasks to workers), online dating (pairing romantically attracted …
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Boredom Escapes Us: A Cultural Collage in Eleven Storeys
… a consideration and analysis of: billboards, internet advertising, the reflections of an overseas development worker, art installations, a poem, a greeting card, a play, song lyrics and Kafka’s short story character, the hunger artist. Each storey serves to inspire a sociological meditation on …
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Lögmæti einstaklingsmiðaðra auglýsinga á internetinu
… kanna lögmæti einstaklingsmiðaðra auglýsinga á internetinu. Þetta er málefni sem ekki margir hafa velt fyrir sér þar sem flestir gera e.t.v. ráð fyrir því að gagnasöfnunarfyrirtæki eins og Facebook og Google stundi lögmæta viðskiptahætti. Annað hefur komið á daginn og ber þar fyrst að nefna …
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Algorithms for Allocation Problems in Online Settings
… on problems in data center scheduling and internet advertising. Our results are summarized as follows.</p><p>• Vector Scheduling: We resolve the complexity of the vector scheduling problem, a variant of the classic load balancing problem first considered by Graham, where jobs have vectors …
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Diversity and web design
The ability to target consumer segments and achieve a match between the product or promotional instrument and the consumer self-concept is stressed in the marketing literature. The online quality of a website has been said to have a positive impact on intention to use a website and perform a …
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Determining Demand for Help-Wanted Advertising
… this thesis is to investigate how the price of advertising space affects the demand for help-wanted advertising. To do so, this thesis develops and estimates an econometric model to explain and predict the demand for help-wanted advertising placed in a newspaper. For the most part, economic …
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Construcción de marca y propuesta digital para el lanzamiento de la marca de lencería Bikini Kill
El siguiente proyecto es la historia de evolución de la marca de lencería Bikini Kill. El objetivo principal fue la construcción de una marca propósito cuyo concepto radica en evidenciar los nuevos roles de la mujer en el mundo moderno y el prototipado de la estrategia de campaña para su …
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Search engine advertising in web retailing : an efficiency analysis
… study examines the efficiency of search engine advertising strategies employed by firms. The research setting is the online retailing industry, which is characterized by extensive use of Web technologies and high competition for market share and profitability. For Internet retailers, search …
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Market Power of Digital Platforms: An Investigation of the Online Networking Market
<p>Digital platforms contribute significantly to the world’s economic growth. The platform’s business model—two-sided market—has established more efficient, even costless marketplaces for business and consumers. However, the largest digital platforms’ incredible number of users and resources and …
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Producción y realización de spot para consolidación de marca de la Academia "Impulso Arte en Movimiento"
Para la realización de nuestro trabajo profesional, optamos por el producto audiovisual de 3 minutos: “Impulsa tus sueños”. Éste va dirigido a quienes se han visto obligados a abandonar las actividades que les apasionan, ya sea por la pandemia o por otros motivos. Busca motivar a nuestro público …
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Manual de identidad visual y creación de contenidos para la página de Facebook de la marca de ropa interior para niños Inside Kids
The present work develops a graphic and network content proposal for the underwear brand for children Inside Kids, with the intention of creating a graphic identity and generating a community in social networks, so that the brand obtains a solid presence among consumers. The different stages of …
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Internetová reklama pro MSP
Cielom práce je poukázať na hlavné formy internetovej reklamy, ktoré sa používajú pri reklamných kampaniach. Dalšími cielmi je poukázať na využitie internetovej reklamy z pohladu MSP ako aj návrh reklamnej kampane za použitia internetových foriem reklamy.
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Campaña de lanzamiento para la marca de detergente liquído en capsulas: 'one two wash'
El proyecto se centra en la elaboración de una campaña de lanzamiento para una nueva marca de detergente en cápsulas, llamada ‘One Two Wash’. El presente plan tiene como objetivo de marketing lograr conocimiento y recordación de marca en un 70% del target en el primer trimestre; mientras que como …
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La publicidad online en el comercio electrónico y su influencia en las actitudes de los usuarios milenials en Lima Metropolitana
… to know the generation that grew up with the internet and its relationship with online advertising, created in order to promote goods and services through digital channels to achieve a greater reach, as well as create brands, interact with customers and personalize their services. The main …
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The influence of digital versus traditional advertising media on consumer behaviour in the Durban Metropolitan Area
Submitted in fulfilment of the requirements of the Degree of Doctor of Philosophy in Management Sciences Specialising in Marketing at Durban University of Technology, Durban, South Africa, 2023.