Global ETD Search
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Showing 1 to 1 of 1 for “"internal reference points"”.
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The Effects of Consumer Loan Application Formats and Advertised Terms on Consumer Borrowing Decisions
… firm communications impact consumer borrowing preferences. Specifically, this research examines the role of consumer loan application formats and advertised terms in the consumer loan decision making process.</p> <p>Essay 1 considers the effect of consumer loan applications leading with monthly …