Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"internal branding"”.
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How do academic staff and managers perceive internal branding in UK business schools? Exploring internal branding understanding, support and leadership in universities
… Brown and Goonawardana, 2007; Whisman, 2009). Internal branding is important for organisations to promote the brand to employees with the aim of developing a correspondence between internal and external brand messages and thereby facilitating the transformation of brand promises into reality. …
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An organizational analysis of internally marketed branding strategies
… with renowned external brands market the brand internally in order to reinforce corporate mission, values and objectives. The researcher explicitly targeted communication and marketing professionals working for US corporations whose estimated external brand worth is more than a billion dollars. …
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Influence of internal communication on employees’ brand outcomes
Internal branding studies indicate that organizations are pointing to effective internal communication as an influential factor in business success in ensuring the delivery of the brand promise by their employees, particularly the customer-interface employees. Internal communication satisfaction …
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Exploring the Use of Digital Communication Channels as a Means of Employee Communication and Internal Brand Strategy Within South African Corporate Companies
… then shifted to the nature of personalisation in internal branding, which again adds to a limited literature currently available. These shifting areas of focus are used to puzzle out how South African companies are attempting digital transformation. All of which builds to the conclusion that while …
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Factors that influence celebrities' personal brands: the effects of fan club membership offers on celebrity image
… effects were examined by applying the theory of branding, including concepts of personal branding, internal branding and identity, external branding and image, and the Identity-based Brand Equity Model (Burmann, Hegner, & Riley, 2009). The study employed a 2x2 post-test only factorial …
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Exploring the relationship between organisational culture, brand, and word-of-mouth referral
… This paper proposes that employees receive internal brand communications within the context of the culture. Then, they conduct their service actions according to what is expected of them within this context. Customers who interact with these employees are then coming into contact with the …