Global ETD Search
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Showing 1 to 2 of 2 for “"interactive health communication"”.
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Rhetorical Bridges: How Rhetoric Affects the Gap Between Knowledge and Behavior Change
Health-communication campaigns have long operated according to the belief that individuals can be persuaded to change hazardous health practices through education about the risks or benefits of certain behaviors. Health-communication scholars and practitioners have ascribed to a theory of behavior …