Global ETD Search
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Showing 1 to 2 of 2 for “"information search intention"”.
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Joint relationship of four types of involvement (SI, EI, AMI and RI) : path analysis model combining mediation and moderation
… as attention, comprehension, elaboration and information search intention their influences on such cognitive processes are only observed indirectly via the mediating role of AMI. No direct influence of SI and/or EI is observed when AMI is included in the models tested. In addition, AMI appears …
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Analysis of Clothing Websites for Young Customer Retention based on A Model of Customer Relationship Management via the Internet
… in modern retailing. With the emergence of new information technologies, the Internet offers new possibilities for customer retention through the management of relationships between marketers and consumers. Little empirical research has addressed the role of Internet websites in retaining …