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Showing 1 to 2 of 2 for “"industrial buying"”.
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An empirical analysis of the industrial buying process for the purchase of temporary clerical help
… with the consumer sector while its counterpart, industrial purchasing behavior, has received much less attention. Of those studies dealing with the industrial sector, most have centered around the purchase of industrial services. Marketing discussions pertaining to the service industries are …
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An investigation of the effects of organizational and environmental variables and source loyalty on the motor carrier selection decision
… of transportation as an organizational service buying phenomenon. The carrier selection decision was viewed within the framework of the Sheth (1973) model of industrial buying behavior. Organizational characteristics, environmental variables and source loyalty toward existing Carriers were …