Global ETD Search
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Showing 1 to 2 of 2 for “"impulsive buying behaviour"”.
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The moderating influence of social factors in impulsive buying behaviour: development of a scale to measure social and non-social impulsive buying tendencies
Impulsive behaviour accounts for a significant percentage of retail sales, yet it may contribute to consumer debt and affect psychological wellbeing. Existing research indicates that impulsive buying presents as trait behaviour that influences the likelihood of experiencing impulsive urges and …