Global ETD Search
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Showing 1 to 4 of 4 for “"impulse buying"”.
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Online Impulse Buying Behavior with Apparel Products: Relationships with Apparel Involvement, Website Attributes, and Product Category/Price
… online apparel shopping behavior. In the past, impulse buying was considered as something bad and consumers felt guilty after impulse buying (Ainslie 1975; Levy 1976). However, most researchers now no longer view impulse buying as a negative phenomenon because studies showed that impulse buying …
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Happiness and impulse buying: An exploration into the perceptions of female consumers aged between 18 and 35 in Germany
Impulse behaviour in general and impulse buying in particular have a long history of negative associations in research. Consumers are advised by the popular press to refrain from impulse buying. Marketing practitioners, on the other hand, strive to further increase consumer impulse buying …
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Investigating boredom in social commerce: Definition, function, and consequences
… investigates the interaction between boredom and impulse buying behavior, considering the influence of consumer personality and external s-commerce stimuli. Analyzing data from New Zealand consumers (n=243) with SmartPLS, findings reveal that boredom, influenced by personality, triggers impulse …
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The role of effective communication in reducing overspending among rural people in Kwadlangezwa, South Africa
… of two theories were adopted: Hawkin’s Stern impulse buying theory (consumer behaviour theory) and Uses and gratification theory (UGT). This study employed both qualitative and quantitative research methods, based on the interpretivism philosophy, by gathering the views of willing participants …