Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 15 of 15 for “"impacts of social media"”.
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IMPACTS OF SOCIAL MEDIA COMMUNICATION ON CUSTOMER PRODUCT ATTITUDE AND POTENTIAL FOR WORD-OF-MOUTH
… and utilitarian considerations, and that word-of-mouth is an effective strategy to influence consumers’ attitudes. However, few studies have been involved in how social media messages affect consumers when two different groups of people generate them for either hedonic or utilitarian purposes. …
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The impacts of social media on leadership and organizational change in the U.S. Coast Guard : a first look
The U.S. Coast Guard faces a period of radical organizational change (known as "Modernization") in a time of asymmetrical threats to the U.S. and uncertain budget climates. In this time of uncertainty, a wave of New Media or Social Media (NSM) like blogs, social networking sites, file sharing and …
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Is social media doing young people any good? A research study looking at the possible impacts of social media on young people.
The study set out to evaluate if social media is doing young people any good, looking at the possible impacts of social media on young people. The objectives of the study were to produce a in-depth literature review which critically analysed 5 themes: social media, cyberbullying, sleep deprivation, …
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Business-to-Business (B2B) Media in UK: A mixed methods study using product variables to assess the impacts of social media on product strategies
Business-to-business (B2B) media, which used to be known as the trade press, has occupied one of the blind spots of media research. Digitisation has helped transforming B2B media from their old profile of trade magazines into a dynamic media sector producing multiple publishing and off-line …
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“I want to share a beautiful journey with my friends!” — Chinese Millennial travelers’ sharing of travel videos via social media and their tourism experiences
In Web 2.0, the consuming and sharing of user-generated travel videos are becoming increasingly popular among Chinese Millennial travelers. However, research regarding the motivations to create and share personal video recorded travel content is scarce, and understanding of the power of such videos …
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The Use of social media and its impacts on consumer behaviour: the context of holiday travel.
Social media enjoy a phenomenal success in terms of adoption and usage levels. They cause paradigm shifts on how people connect and communicate with each other, on how they express and share ideas, and even on how they engage with products, brands, and organizations. Moreover, social media became …
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The Impacts of Problematic Social Media Use on Youths: Evaluation and Treatment Recommendations
<p>Youths’ frequency and time spent on social media continues to increase over the years parallel to the growing concern of the status of the mental health of youth. This critical literature review project focuses on the impacts that social media use has on youth (ages 8 to 18 years) and what …
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The Importance of an Appropriate Social Media Policy for K-12 Education
<p>The purpose of the study is to explore creating appropriate social media policies to ensure these tools are used properly for positive uses and control the negative impacts of social media in the school environment. Although social media can be used as a great tool for modern classrooms, there …
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The Role of Social Media in Students’ Learning: Perceptions From the US and China
… technologies permeate nearly every aspect of daily life, social media emerged as a powerful yet contentious tool in education. This study aims to addresses the broader challenge of understanding how social media reshapes student learning experiences, both positively and negatively, in an …
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The Impact of Technological Features in Social Media Platforms on Students' Academic Performance
<p>The ubiquitous existence of social media platforms has transformed the way people interact and communicate with each other. However, intensive social media usage has become a growing concern among students. This heavy usage can negatively impact their lives, including their academic performance. …
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Assessing the uses and impacts of Facebook for teaching and learning in classroom education contexts in Malaysian universities
This study examined the uses of Facebook by lecturers and students in classrooms and their outcomes and impacts for teaching and learning practices in Malaysian higher education. The research objectives were to identify how and why lecturers and students use Facebook as a teaching and learning …
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A framework for using social media in the practice of project management.
… This research, prompted by developments in social media and mobile technologies, makes a contemporary contribution to the field of project management. Social media are transforming business and many aspects of society, yet project management practitioners are divided on the impact of such …
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The effect of idiosyncratic and macroeconomic risk on cash holdings
The thesis explores the dynamics and determinants of corporate cash holding (or corporate liquidity) in South Africa in three related studies. The first study empirically investigates the sensitivity of corporate cash holdings to changes in idiosyncratic and macroeconomic risk. The analysis is …
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The social media value framework: development and validation of a conceptual framework for social media engagement and value creation
As social media sites continue to dominate attention, consumers are overwhelmed with content, campaigns and information in today's virtual world. How do brands and marketers stand out and ensure that their social media communications result in value creation? Engagement and the intent to engage are …