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Showing 1 to 1 of 1 for “"humor appeal"”.
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Framing Environmental Messages: Examining Audience Response to Humor, Shock, and Emotional Treatments
… frames. The frames include shock or fear, humor, and emotional frames. The intent of the study was to document, through the use of pre- and post-questionnaires, individuals' reactions to the three types of messages by measuring attitude or perception change, credibility of the message, and …