Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"hierarchy of effects"”.
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CSR Information Disclosure Via Social Media: Cognitive, Affective, and Behavior Responses
Social media has become an integral part of the way businesses communicate and increase their engagement with consumers while corporate social responsibility (CSR) has become an increasingly important area of interest within companies, especially in the fashion industry. However, limited research …
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The influence of SMS advertising on online brand equity among students in the UK
… mobile advertising is booming. Allocations of the resources for various mobile advertising formats reveals that SMS (Short Message Service) advertising is usually ignored as it only accounts for a small portion of this expenditure, while newer approaches such as paid for search and display …
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MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL
One out of three Americans undergoes drunk-driving crashes; 23% result in death. To deter DWIs (Driving While under Influence), MADD (Mothers Against Drunk Drivers) created VIPs (Victim Impact Panels) where victims impact offenders with gory stories, photos, and threats of punishments and loss of …